Tuesday, September 20, 2016

Germany August 2016

  

German Incentives, Month 2 - 

After completing the second month of incentives, registrations were finally up to 1.823 units, a 26% YoY rise.

With this result, the EV Share climbed a little to 0.64%, although it is still below the 0.75% registered last year.

But looking at the August models ranking, one wonders if the best selling models were influenced by the incentives, after all, the leader BMW i3 sales uptick has more to do with the new 33kWh battery release, the Renault Zoe has been a consistent best seller throughout the year and the Tesla Model S does not benefit from incentives.

The only exception seems to be the Renault Twizy, now back at three-digit sales for the first time in two years, can anybody assert that Quadricycles are also eligible to incentives?


PlModel
Sales  
1BMW i3280
2Renault Zoe256
3Mit. Outlander PHEV157
4Tesla Model S140
5Renault Twizy109

The YTD German EV ranking is known for constant changes and surprising performances, last month was no exception:

- The Tesla Model S climbed to #3, its highest ranking ever, thanks to 140 units, its best mid-quarter performance ever, does this means that the Californian is finally gaining traction?

- The Mitsubishi Outlander PHEV also climbed one position, in this case to #7, and is now trying to beat Volkswagen Group models ahead in the race for Best Selling PHEV;

- The aforementioned Renault Twizy jumped to #10, it seems Germany is back to its 2012/13 romance with the tiny French vehicle;

- At the bottom of the ranking, there is a new model shining, the BMW 740e registered 47 units last month and is just 76 units behind its class leader Mercedes S500e, so it won't be a surprise if the BMW product reaches soon the throne in the F-segment/Full-size class.  

The manufacturers ranking is the epitome of a balanced market, with the top three brands all at 17% share and only 59 units separating the First (Volkswagen - 2.518 units) from the Third (Renault - 2.459), with BMW in Second, one(!) unit ahead of the French brand, with 2.460 units.

PlGermanyAug. YTD%'15 Pl
1
2
Renault Zoe
BMW i3 *
256
280
1.836
1.237
13
9
6
2
3Tesla Model S14097877
4
5
Audi A3 e-Tron
Volkswagen Golf GTE
41
39
908
852
6
6
5
4
6Volkswagen Passat GTE4380969
7Mitsubishi Outlander PHEV15780063
8Nissan Leaf44733510
9
10
11
Volkswagen e-Golf
Renault Twizy 
BMW 225xe Active Tourer
54
109
68
548
518
509
4
4
4
8
15
20
12
13
Volvo XC90 T8 
Mercedes C350e   e)
32
45
486
479
3
3
28
13
14Kia Soul EV
101
43931
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
30
32
33
34
35

Audi Q7 e-Tron
Volkswagen e-Up!
Mercedes B250e
BMW 330e
Porsche Cayenne Plug-In
BMW X5 40e
Mercedes GLE500e
BMW i8
Mercedes S500e   e)
Volvo V60 Plug-In
Renault Kangoo ZE e)
Nissan e-NV200 / Evalia
Porsche Panamera PHEV
Mercedes GLC350e
BMW 740e
Citroen C-Zero
Smart Fortwo ED
Peugeot iOn
Tesla Model X
Citroen Berlingo EV e)
Peugeot Partner EV
Others
32
4
42
25
36
9
6
12
15
30
10
21
4
25
47
17
4
6
31
5

33
435
307
261
245
226
209
187
179
157
154
105
103
94
82
81
72
71
61
60
40
25
123
3
2
2
2
2
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
 0
1
24
12
14
32
17
22
29
16
19
18
N/A
25
23
N/A
N/A
36
11
36
N/A
33
33

TOTAL
1.823
14.408
100



* - 147 Bev + 133 Rex

e) Estimate

Source: kba.de

3 comments:

  1. the Renault Twizyis not eligible to incentives.
    You can see the list here: http://www.bafa.de/bafa/de/wirtschaftsfoerderung/elektromobilitaet/publikationen/emob_liste_foerderfaehige_elektrofahrzeuge.pdf
    Pierre

    ReplyDelete
  2. Still a deception, I thought the numbers would increase a lot with the new rebates...Germans are not ready yet.

    ReplyDelete
  3. Apparently there was an incentive of 2000€ by Reneault itself bringing down the sticker to 4950€
    http://www.presseportal.de/pm/51529/3369739

    ReplyDelete