Japan November 2017 (Updated)

Prius PHV: Japan 2017 Best Seller. by a 1.000 miles, but...

What about in 2018?

Prius PHV surge pulls the market to record levels

If the first half of 2017 saw this market recovering, thanks to the introduction of the new Toyota Prius PHV, ruling without competition for the most part of the year, the October introduction of the new Nissan Leaf cemented the recovery, stealing the last two Monthly Best Selling trophies from Toyota, coinciding with a plateauing of sales from the PHEV hatchback. 

Is there a correlation between both events?

Thanks to these two new models and the help of BMW, the PEV share is now finally north of 1%, at 1,02%, being the first time the Japanese market surpasses the all-important 1% barrier (In 2013 it reached 0.92%, '14 had 0.98%).

If the 2017 Best Seller trophy is certain to go to Toyota and its Prius PHV, thanks to 25.000 units, obliterating all previous records, providing the brand's second award (The first was in 2012), for the 2018 edition, the Toyota nameplate wil have a much harder task at hand, as the Nissan Leaf is said to have a 30-45k sales target for Japan alone.  

Pl	Japan	Nov.	2017	%	Pl '16
1 2	Toyota Prius PHV Nissan Leaf *	1.670 1.912	25.060 14.619	51 30	N/A 1
3	Mitsubishi Outlander PHEV	389	4.431	9	2
4	BMW 225xe A.Tourer e)	135	1.420	3	N/A
5	BMW 330e  e)	90	899	2	N/A
6	BMW i3  e)	54	704	1	N/A
	Others	192	2.070	1
	TOTAL	4.442	49.203	100

e) Estimate

* - Includes Leaf I & II