Sweden January 2018

With the PEV market going mainstream in Sweden, expect the V90 PHEV to become a success

Going Mainstream

We start the 2018 reporting with Sweden, the rise and rise of the local Plug-in market continues, registrations were up 40% YoY in January, with 1.749 units registered last month, pulling the PEV Share to a record 7,6%. Will we see this market reach 10% by year end? 

Looking at the top positions, we see PHEVs taking over the top positions, with this technology representing a record 89% of Plug-in sales, with lots of D-Segment models on the Top 10, which proves that this market is now becoming mainstream, as it starts to reflect the local taste for big Ikea-furniture-carrying wagons. 

Looking at January Best Sellers, the podium spots has no big surprises, with the last year leader Volkswagen Passat GTE scoring 298 units (-46% YoY), in Second we have the Kia Optima PHEV, confirming the recent popularity of its Wagon version, while the Volvo V60 PHEV closed the podium, with a surprising 160 units, almost doubling last January result, an impressive performance, considering this model was launched in the Pliocene 2012.

Two surprises show up in the Top 10, with the S/V90 PHEV twins and the Kia Niro PHEV shining, while the BMW X5 PHEV (51 units) scored a new personal best.

Interestingly, the manufacturers ranking show Volvo (21%) biting the heels of the leader Volkswagen (22%), with the surprising Kia closing the podium, with 17% share.

Pl	Sweden	January	YTD	%
1	VW Passat GTE	298	298	17
2	Kia Optima PHEV	191	191	11
3	Volvo V60 PHEV	160	160	9
4	Mitsu. Outlander PHEV	140	140	8
5	Kia Niro PHEV	113	113	6
6	Volvo S/V90 PHEV	112	112	6
7	Volvo XC60 PHEV	89	89	5
8	BMW 330e	75	75	4
9	Renault Zoe	71	71	4
10	BMW i3	53	53	3
10	Mini Countryman PHEV	53	53	3
12	BMW X5 PHEV	51	51	3
13	BMW 225xe Active Tourer	40	40	2
14	Porsche Panamera PHEV	38	38	2
15	Mercedes GLC350e	35	35	2
16	Toyota Prius PHEV	32	32	2
17	VW e-Golf	31	31	2
18	VW Golf GTE	29	29	2
19	BMW 530e	27	27	2
20	Volvo XC90 PHEV	21	21	1
	Others	90	90	5
	TOTAL	1749	1749	100