Record Month
With fresh cash for clunkers incentives, the Spanish automotive market has recovered from the pandemic-related doom and gloom, with the market reaching a 1% growth rate in July, cutting this year sales drop to just 43% YoY.
But because those incentives are maximized for eco-friendly vehicles, plugin sales have jumped through the roof, hitting a record month in July (3.887 units), usually one of the slowest selling months in the country...But growth wasn't the same between BEVs and PHEVs, because while pure electrics jumped 117% YoY, to 1.608 units, plugin hybrids did even better, shooting 357%, hitting 2.279 units, with the latter winning significant share (59% PHEV vs 41% BEV in July, against 53% PHEV, 47% BEV in 2020), a significant fact in a traditionally BEV-friendly market.
Share-wise, last month plugins reached 3,3% (1,4% BEV), keeping the 2020 PEV share at 3.2% (1.5% BEV).
As for last month best sellers, we had a surprising podium, with the Peugeot 208 EV winning last month Best Seller trophy, thanks to a record 255 registrations, followed by the Kia Niro PHEV (210 units, best result in 2 years), while the popular Ford Kuga PHEV closed the podium, with 191 deliveries, yet another record performance for the Ford SUV.
In the YTD table, good news also for Ford's Kuga PHEV, that climbed to #3, stealing on the way the Best Selling PHEV and SUV trophies from the #4 Peugeot 3008 PHEV, while the Hyundai Ioniq PHEV jumped three spots, to #6, thanks to a record 174 registrations.
But the Climber of the Month was the Volvo XC40 PHEV, that was up 5 positions, to #11, thanks to a record 172 deliveries, highlighting a great month for Volvo, that had two other models scoring record performances, with the XC60 PHEV jumping to #15, thanks to 97 units, and the flagship XC90 PHEV scoring a best ever 64 units.
But in a record month, these weren't the only models shining, the #7 Mini Countryman PHEV (139 units) had a Year Best performance, the Seat Mii EV scored a record 149 deliveries, while outside the Top 20, records were plentiful, here's the most significant: Kia Xceed PHEV (111 units), Kia Niro EV (103), Peugeot 2008 EV (99), and Mercedes A250e (84).
A reference also to the landings of the Renault Captur PHEV (152 units!) and Jeep Renegade PHEV (51), two models that should get significant traction in this market, especially the French crossover, a strong candidate to a Top 10 (Top 5?) standing.
On the manufacturers ranking, the top two positions remained stable, with Peugeot (12%) ahead, followed by Renault (9%), while Tesla (5%) lost the Bronze medal to Kia (8%), being also surpassed by Hyundai (7%) and Volvo (6%).
 |
From the posted data, carmaker standings are:
ReplyDelete1st Groupe PSA with 2419 vehicles
2nd Renault-Nissan-Mitsubishi Alliance with 1975 vehicles
3rd Kia-Hyundai with 1507 vehicles
4th Volkswagen Group with 1019 vehicles
5th Volvo car with 748 vehicles
Nice to see one of europes markets to score a record month while pandemic sweeps once more.
ReplyDeleteI'm thrilled to read your comment on Germanys figures for July soon. Quick sneak preview: ID.3 scored its first 104 official registrations 2020. And many other models scored four-digit or high three-digit numbers :-)
Yes, Germany will be a juicy article to write! :)
DeleteFinally PHEVs are showing their strength, they can easily become more mainstream with smaller battery.
ReplyDeleteAutomakers realized that BEVs sold by newer automakers are going to grab market share and are pushing into PHEVs. A 4 way competition between mild hybrid, full hybrid, plugin hybrid and BEVs will pulverize the diesel and petrol vehicles.
Ford Kuga is really a star player, nice to see the Jeeps Renegade and Compass plugins going on sale. These 3 could give a significant boost to the tally in every country.
Thanks to Spanish for buying a lot of plugin vehicles.
PHEVs do not compete with BEVs. They compete with combustion cars. And whenever incentives are so high as to make them cheaper than the combustion-only variants of the same cars, buying a PHEV becomes a no-brainer, no matter what the buyer thinks about EVs... While BEVs actually have to convince customers to do the switch, even when large incentives are present.
Delete(That's why I believe it would be more useful to have PHEVs listed separately from BEVs...)
@Jose Pontes
ReplyDeleteTesla sold 11.041 Model 3 in China last month and this boosts the cumulative worldwide Model 3 sales to 602.000 +.
A new milestone for the vehicle. Can you please publish an article on this. Its worth celebrating and discussing.
Going forward, Model 3 should break another 100,000 almost every quarter... That doesn't really justify a new article each time.
DeleteTheir China sales actually decreased 24 percent from June (15k), so maybe not that much of a reason to celebrate.
DeleteYeah, that's likely just the lowest beginning-of-quarter delivery drop Tesla ever experienced in any major market... That surely must be the "demand cliff" we have been promised quarter after quarter for years!
Delete