Iceland September 2020

 Model 3 leads hot market (63% plugin share!)

PEV sales are up in Iceland (+44% YoY) this year, against a backdrop of falling sales (-25%) in the overall market, pulling the 2020 PEV market share to an amazing 43% (24% BEV), the second largest in the World, almost doubling the 2019 score (25%). And to think that not long ago, in 2017, we were celebrating reaching 14% share here...

And if this wasn't enough, in September this market hit a new record, with 705 units, representing 63%(!) of all passenger car sales, with BEVs alone owning 45% share! 

Looking at the models ranking, the main reason for this amazing score is visible, as the Tesla Model 3 reigns supreme after deploying another boatload of Model 3's, securing enough advantage over the #2 Mitsubishi Outlander PHEV to start celebrating the midsizer first Best Seller title in Iceland.

In September, we should also mention the good landing month of the VW ID.3 (42 deliveries), last month runner-up, while the landing of the Toyota RAV4 PHEV also doesn't go unnoticed, with its first 30 registrations, for sure the first of many.

In a SUV-heavy market, there's only 3 cars in the Top 10, a mention to the 3rd place of the Audi e-Tron, while Volvo places all its SUVs on the table.

Highlighting Tesla's popularity here, the Tesla Model X scored 16 deliveries last month, a new record for the flagship SUV.

In the brands ranking, Tesla (25%) is running the show, with Mitsubishi (12%) in Second, followed by Volvo (11%), while outside the podium, we have Kia (9%) in 4th, while Audi and Volkswagen share the 5th spot, both with 8% share.

Models Breakdown by Fuel Source

Pl	Model	2020 Sales
1	Tesla Model 3	742
2	Toyota RAV4 Hybrid	416
3	Mitsu. Outlander PHEV	349
4	Audi e-Tron	192
5	Kia Niro	191

In a market where plugins now have almost half of the market, plugins are becoming more and more synonym with the overall best sellers, as one can see here, on the overall Top 5. 

Looking at Iceland best sellers, we can witness the large electrification of the ranking, replicating in its own way what is happening in Norway, as all positions are in the hands of electrified models, with the fully electric Tesla Model 3 leading with a large advance over the #2 Toyota RAV4 Hybrid, followed by the plugin hybrid Mitsubishi Outlander PHEV.

Now that the PHEV version of the Toyota RAV4 has just landed, it will be interesting to see what happens to the regular Hybrid version.

Outside the podium we can see another BEV, with the Audi e-Tron in 4th, while in 5th we have the electrified Kia Niro, with its EV version having 45% of the model sales, while the PHEV has 29%, leaving the HEV version with just 26% of the total Niro sales.

Interestingly, 7 months ago, we had 2 ICE models in this Top 5 (Dacia Duster and Kia Sportage), in June we had one (Dacia Duster), and now...none. I think it's time to change the reporting of Iceland to the current Norway-kind, as this market's plugin market is now fully merged with the overall market, making it the second to acheive this. Who will be the third?  

Iceland is a sort of unsung hero of the EV Scene, while it's still not quite at Norway's point of electrification, after all, the 43% of Iceland is still 28% behind the current 71% of its Nordic neighbor, electrification is also mainstream here, as this overall Top 5 shows, with this small market being a favorite to complete its full electrification process right behind (1 year later?) the uncontested leader, Norway.