Models: Tesla Model Y and Wuling Mini EV shine in positive month
Looking at OEM growth, if the PEV market grew 58% last month, some OEMs grew well above that average:
#1 - PSA (1.859% YoY in August);
#2 - Ford Group (538%);
#3 - Daimler (414%);
#4 - Volvo Group (303%);
#5 - VW Group (206%).
For further information, Hyundai-Kia was up 65% YoY, while Tesla grew 71%.
Of course, this simplistic approach is skewed to help smaller OEMs, because if you sold 2 units instead of 1, it means a 100% growth, hence the success of the Top 3 OEMs.
So the best approach is to look at total volume, and here, the OEMs that grew more regarding August 2019, volume wise, are:
#1 - VW Group (18.583);
#2 - Tesla (17.745);
#3 - Daimler (11.675).
If the first spot of the Volkswagen Group is surprising, if you think about the sales uptick that the German Conglomerate had in the past year, it is just the following of a trend started late last year. And the VW Group even has a shot at following Tesla in September, because if the Californian will benefit from a high tide next month, Volkswagen will benefit from the "ID.3" effect...
Because this is the second month of the quarter, one shouldn't read too much into Tesla's numbers, as the previous normal quarters (Q4 2019; Q1 2020) saw Tesla increasing the seasonality of sales, with lower than average numbers in the first two months, and then an end of quarter month with higher than usual deliveries, so i wouldn't be surprised if the same happened again this quarter. Will we see it have a record month in September?
The real surprise continues to be the Daimler Group (Mercedes + Smart + Denza), that thanks to another good month of the Smart brand, as well as the ramp up of the Mercedes PHEVs and the EQC, the German Group is becoming an unlikely success story, and with a bunch of new models set to increase production (CLA250e, B250e, GLA250e, EQV...), expect them to continue showing up here.