Thursday, September 3, 2020

Sweden August 2020


Resultado de imagem para Volvo XC40 PHEV
The next Volvo Best Seller?

Kia shines in 29% PEV Share market

We start the month in Sweden, the local plugin market was up 182% YoY, to 7.407 registrations, with August scoring a 29% share for plugins, pulling the 2020 PEV share to 27%. Currently BEVs only represent 27% of plugin sales (29% in August), with BEVs now having 7% share of the total market, while PHEVs have the remaining 20%.

Looking at the remaining fuels, in August, HEVs increased from 13% from 9% a year ago, while petrol lost 9% market share, now at 37%, while diesel did even worse, dropping 10% in share, to just 20%. 

At this pace, diesel will be död in Sweden by 2022...

Looking at last month Best Sellers, if Volvo secured another monthly win, with the XC60 PHEV delivering 751 units, below it, it is Kia that is shining, with 3 models in the Top 5, with the highlight being the #2 Kia Niro PHEV reaching the runner-up spot, with a record 627 registrations, with the Ceed PHEV in 3rd, with 443 units (proving once again the popularity of plugin station wagons in Sweden), while the Kia Niro EV was 5th, with 358 deliveries, being last month Best Selling BEV.

A mention to the #7 spot of the Polestar 2 last month, with 284 deliveries, so expect it to reach the Top 5 in September, and then become a familiar face among the best sellers.

Volvo XC60 PHEV 
Kia Niro PHEV
Kia Ceed PHEV
VW Passat GTE
Kia Niro EV

Looking at the 2020 ranking, with the exception of the #3 Volvo XC60 PHEV coming closer of the #2 VW Passat GTE (only 19 units separate them), there is not much to talk on the top positions, with the first change happening in the 6th spot, with the Tesla Model 3 benefiting from fresh units (235 deliveries, best off-peak performance in a year), to climb one position, and with a stronger than usual high tide in September, it might climb another position or two.

The remaining position changes on the Top 10, benefited Kia, with the Ceed PHEV jumping 5 spots, to #8, while the Niro EV was up two spots, to #9.

Highlighting the good moment of Hyundai-Kia, on the second half of the table we have the Hyundai Kona EV scoring a record 230 deliveries, allowing it to reach #16. 

But the ranking changes didn't ended there, the Volvo XC40 PHEV was up to #11, while the BMW 330e has seen its sales grow in August, thanks to the first deliveries of the Touring (aka station wagon) version, allowing BMW's midsizer to climb one position, to #18.

Outside the Top 20, we should mention the great start of the Polestar 2, with 284 units last month, so we should see the Sino-Swede in the table soon, while another future sales champion has landed in August, with the Toyota RAV4 PHEV registering an impressive 147 units in its landing month, and a final mention goes to the ramp up of Mercedes, with three models (A250e - 175 units; C300e/de - 147; E300e/de - 178) scoring record deliveries, with the local Mercedes importer benefiting from the recent production ramp up in the Mother Ship

In the manufacturers ranking, Volvo is in the lead, with 23% share and all the lineup on the Top 20, while Kia (20%, up 1%) keeps the 2nd place, and Volkswagen (12%) closes the podium, ahead of Tesla (6%).


  1. I thought the EV share in this market would be dropping over the course of the year, as combustion cars recover from the pull-forward at the end of last year... And thus far it looked like it was indeed the case. But now EVs are actually on the rise again? That's amazing news!

  2. The Niro PHEV outselling the BEV almost 2:1 suggests that the PHEV dominance in this market is not *only* because of the lack of BEV station wagons...

    Though if the stellar result of the XC60 this month is any indication, Swedes might be finally warming up to crossovers, thus making the lack of BEV wagons less relevant anyway...