Thursday, July 27, 2017

Iceland June 2017

Image result for renault zoe in Iceland
Renault Zoe is slowly making its way into Iceland's Best Sellers

Another Record Month in High Flying Icelandic Dragon

The Icelandic plug-in market is on the fast track to become the Second market, after Norway, to reach the tipping point of EVs becoming mainstream, with this year sales growing 185%(!) YoY to 1.099 units, after another record month in June, with 267 registrations.

The EV market share is now at 8.1%, being the second highest in the world, with the Second Half of they year usually witnessing higher sales, i would bet that this market will reach a 10% market share by year end.  

This "Second Norway" has the two times winner (2013 & 14) Nissan Leaf in the lead, with 23% share, followed by last year winner Outlander PHEV, a plug-in SUV that suits well local tastes.

Looking at the remaining models, the Volvo XC90 PHEV remains quite popular, remaining in Third Place, while the #4 VW Passat replicates the success it has in other Scandinavian countries.

Rather interesting is this year performance of the Renault Zoe, registering 39 units in 2017, a brilliant number, considering that previously there were only 4 Zoe zooming in Iceland…No doubt the ZE 40 version is increasing the Renault Zoe ambitions.

Speaking of longer range BEVs, the VW e-Golf also benefits from the new, longer range version, to deliver 13 units, its best performance in 22 months, so a Final Year Top 5 position is back on the table for the electric Golf.

In the brands ranking, Nissan (25%) is in the leadership, followed by Mitsubishi (19%) and Volvo (11%), but with Volkswagen (10%) recovering and at the lookout for a podium seat.

Looking at the BEV/PHEV breakdown, all electrics are recovering 5% share regarding last year (37% now vs 32% then), which is in line with what is happening Europe-wise.

Pl
Iceland
June
YTD
%
'16Pl
1
2
3
4
Nissan Leaf
Mitsubishi Outlander PHEV
Volvo XC90 T8
Volkswagen Passat GTE
40
63
16
13
252
214
100
49
23
19
9
4
2
1
5
4
5
Audi A3 e-Tron
28
43
4
11
6
7
8
8
10
11
12
13
13
13
Renault Zoe
Volkswagen Golf GTE
Mercedes GLC350e
Audi Q7 e-Tron
Porsche Cayenne Plug-In
BMW 225xe Active Tourer
Volkswagen e-Golf
Volvo V60 Plug-In
Mercedes GLE500e
Kia Soul EV
19
11
3
13
8
6
13

2
1
39
38
34
34
32
27
24
21
21
21
4
3
3
3
3
2
2
2
2
2
N/A
3
12
10
12
15
5
N/A 
9
11
13
17
17
19
BMW i3
Nissan e-NV200 / Evalia
BMW 330e
Kia Optima PHEV
5
2
5
7
21
19
19
17
2
2
2
2
14
13
N/A
N/A
19
BMW X5 40e
2
17
2
14
21
22
Mercedes C350e
Mercedes B250e
4
1
12
11
1
1
22
24
23
24
25
25
27

Volkswagen e-Up!
Tesla Model X
Tesla Model S
Mercedes E350e
Chevrolet Volt
Others
4




1
8
4
3
3
2
4
1
0
0
0
0
0
18
16
17
24
22

TOTAL
267
1.099
100


Regular Hybrids + Plug-ins Ranking


Pl
Model
June Sales  
1
Mitsu. Outlander PHEV 
63
2
Toyota Yaris Hybrid
40
2
Nissan Leaf
40
4
Audi A3 e-Tron
28
5
5
Renault Zoe
Toyota C-HR Hybrid
19
19

If we add regular hybrids to plug-ins sales, the high share of these last ones is noticeable, as regular hybrids, including the Toyota trio (Yaris and Auris stalwarts, C-HR rebel kid) are taking a beating, with plug-ins selling in the same proportion of HEVs.

In fact, looking at the Top 6 best sellers, we see two representatives of each technology, with two PHEVs (#1 Outlander PHEV and #4 Audi A3 e-Tron), two BEVs (#2 Nissan Leaf and #5 Renault Zoe) and two HEVs (#2 Yaris Hybrid & #5 C-HR Hybrid), as plug-ins continue to increase share, expect at some point in the future that plug-ins to start regularly outselling HEVs.

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