Volvo: Big in Finland
Despite a harsh climate and small incentives, Finland has become a major plug-in market, thanks to some impressive growth rates, if in 2019 the growth rates are not so outlandish (+25% in February, +22% this year), with the mainstream market falling significantly (-13% YoY), the 2019 PEV Share continues to rise significantly, now at a record 5.7%.
An interesting aspect of the current moment, is the fact that BEVs are gaining share significantly, now having 21% share, a significant improvement over the 14% of 2018.
Looking at the models ranking, it's a Volvo-fest, with three Swede models in the Top 5, with only the evergreen Mitsubishi Outlander PHEV (61 units last month, a new record) and the BMW 530e following the pace of the Volvo models. The brand plug-ins are getting more love here, than in its home market…
And the new generation V60 PHEV has just landed, so expect it to rise to a Top 10 position soon.
Another recent landing is the Tesla Model 3, that has started to ramp up deliveries and expects to crack Volvo's rule in this market soon.
Another two strong recent reinforcements in the BEV team is the Hyundai Kona EV, now in #9, and the Audi e-Tron, that landed last month with 14 units, which could indicate a significant demand for the German SUV.
Looking at the manufacturers ranking, Volvo (44%) is a comfortable leader, with BMW (13%) stable in Second and #3 Mitsubishi (10%), keeping a good lead over the #4 Hyundai (6%).