Canada September 2019

Waiting for the Model Y?

September registered some 4.700 plugins in Canada, down 11% YoY, but the YTD count is still positive (+22%), besides, because the mainstream market is in the red (-4%), the  month plugin share reached 2.8%, pulling the 2019 PEV share to 2.7%, above the 2.2% of 2019.

Despite not enjoying the hegemony that is having south of the border, the Model 3 is the main sales drive in Canada, with the midsizer being responsible for roughly one third of all plugin registrations this year, and because the Tesla nameplate sales trend is reaching maturity, one can't expect significant growth rates until H2 2020, when a certain Model Y (hopefully) lands...

The other two Tesla nameplates are in different trajectories, while the Model X is watching its deliveries increase (last month it had its best result in the last 18 months), growing by 10%, the Model S flagship continues to slide, having dropped 12% YoY, and falling from the Top 10 positions, to the benefit of the Honda Clarity PHEV.

The Toyota Prius Prime is the Silver medalist, while the Chevrolet Bolt changed positions with its Volt sibling, with the first benefitting from the slowing sales of the latter, now out of production.

A mention to the good performance of the Kia Niro PHEV, less than 100 units from the Top 10, while the veteran VW e-Golf continues on a strong pace, now in #11, just 23 units from a Top 10 spot.

Regarding the manufacturers podium, Tesla (38%) is head and shoulders above the competition, Chevrolet (12%) is in Second Place, while Toyota (10%) Mitsubishi (9%) are running for the Third spot.

Tesla Model 3 & Others

Pl	Model	2019 Sales
1	Tesla Model 3	13.308
2	Toyota Camry	11.579
3	Honda Accord	9.089
4	Ford Fusion	7.280
5	Mercedes C-Class	5.423

Looking at the midsize vehicles general ranking, the Model 3 is finally in the lead, with the previous leader Toyota Camry some 2.000 units behind, so the Tesla midsizer has a sizeable margin to manage its lead.

Looking into the rest of the competition, the only model to have a significant share of electrification is the Ford Fusion, where 18% of its sales come from the PHEV version.

Tesla Model S & Others

Pl	Model	2019 Sales
1	Mercedes E/CLS	2.688
2	BMW 5-Series	1.322
3	Tesla Model S	808
4	Mercedes S-Class	643
5	Porsche Panamera	495

Looking at the Premium full-size cars general ranking, we can see the Tesla Model S steady in the 3rd position, with its registrations dropping 12%, a small feat in the current SUV-fever context, as with the exception of the leaders Mercedes E/CLS-class (+3% YoY), all other ICE models are witnessing falling sales, with losses ranging from the 27% of the Panamera, to the 34% of the BMW 5-Series.

Interestingly, the only other model to have a significant share of electrification is the Porsche Panamera, with 19% of its sales coming from its PHEV versions.

As for the Model X, it continues far from the class best sellers (for reference, the BMW X5 has 5.230 registrations), being #9 this year, but nevertheless, it has grown 10% YoY, so the Tesla's Sports-CUV is on the right path. 

Of course, a mid-life refresh wouldn't hurt...