Europe March 2014 (Updated)

Something Tesla is doing something better than the rest

On the Right Track Edition

Updated with Portugal and Belgium numbers

With 9.552 units sold in March the European EV market, sales are a far departure from the 4.000 units sold last year and it's the third best month ever, but just like November (10.587) and December of last year (14.144), these are somewhat deceiving numbers, because they are influenced by the extraordinary month of one particular country, in this case, Norway. If we discard those 3.128 sales, we see more real numbers (6.424 sales), still 60% above last March, so despite all the naysayers, things are going in the right direction.

Looking at the YTD ranking, March made changes to it, the most important was the Tesla Model S climbing two spots to #2, thanks to a personal-best sales month (2.184 units, Best Seller of the Month), behind the leader Nissan Leaf, also with a personal best (1.728 sales).

But changes didn't stopped there, the VW e-Up! rose to #6 and just two units behind the #5 Volvo V60 Plug-In, while the Bolloré Blue car came out of nowhere to #11, thanks to another fleet deal.

On the flip side, March left a bittersweet taste for the BMW i3, selling a record 903 units but losing two positions to #4, behind the Outlander PHEV and Model S.

Looking at the brands ranking, Nissan is #1, with 20% share, followed by Tesla (16%) and in Third we have Mitsubishi and Renault, both with 13% share.

Pl	Europe	March	2014	%	'13Pl
1	Nissan Leaf	1.728	3.820	20	1
2	Tesla Model S	2.184	3.047	16	7
3	Mitsubishi Outlander PHEV	1.355	2.159	12	2
4	BMW i3	903	1.974	10	12
5	Volvo V60 Plug-In	657	1.620	9	4
6	Volkswagen e-Up!	671	1.618	9	11
7	Renault Zoe	638	1.238	7	2
8	Renault Kangoo ZE	325	775	4	5
9	Smart Fortwo ED	141	457	2	9
10	Renault Twizy	152	337	2	10
11	Bolloré Blue Car	194	275	1	16
12	Mitsubishi I-Miev	111	256	1	14
13	Toyota Prius Plug-In	93	236	1	12
14 15 16 17 18 19 20	Opel Ampera Citröen C-Zero Porsche Panamera Plug-In Goupil G3 Peugeot iOn Peugeot Partner EV Citröen Berlingo EV	132 103 26 26 28 35 20	236 175 131 105 104 101 59	1 1 1 1 1 1 0	8 15 21 18     17 22 26
	TOTAL	9.552	18.838