Saturday, April 12, 2014

Japan February 2014

Duel in the (Rising) Sun Edition 

Just a little bit late, i can now report the February numbers in Japan, which is one of the the best selling months and this year continued the trend, with 4.085 units registered, 10% behind last year, but still the second best selling month ever for plug-ins, leaving the EV Share at 1,28%. 

Looking at the models ranking, the Nissan Leaf is fighting a hard race with the Outlander PHEV for the Best Selling EV title in Japan, with one monthly win for each (January for the Mitsu SUV, February for the Nissan Hatch) this year, and just 216 units separating them on the YTD chart.

Looking at the manufacturers ranking, Mitsubishi (49%) benefits from the Miev family to win those extra sales and stay ahead of Nissan (42%).

PlJapanFeb.  2014     %Pl '13

Nissan Leaf1.9033.14445    1
2Mitsubishi Outlander PHEV1.6302.928 42    2
3Toyota Prius Plug-In e)2004006    3
4Mitsubishi I-Miev2382934    4
5Mitsubishi Minicab Miev981402    5
6Mitsub. Minicab Miev Truck9331    6


e) Estimate

Source:; Manufacturers;


  1. The LEAF is headed for a new global sales record with more than 5000 sold in March.

  2. Yep, i'm guessing some 5.500 units for the Leaf, what's more, there's still space to beat the 28.856 global EV sales record of last December, let's just hope Japan had a bang up sales month in March to get there.