Europe October 2014

The Star of the Moment

Gold! Edition

With some 8.829 units sold in October, the European EV market was 23% above October '13, scoring the third best result of the year, after September (10.212 units) and March (9.690).

Looking at the monthly models ranking, the leader Outlander PHEV continues to dominate the chart, selling  again more than 2.000 units, while the runner-up this time was the Renault Zoe, with 1.320 sales, repeating the Second Spot of August '13, at that time with just 507 units. The Nissan Leaf was #3 with 1.209 units, being the first time it scores five consecutive months selling in the four-digit area, in #4 we have another regular customer, the BMW i3, with 745 sales, while in #5 we have a surprise, with the Volvo V60 Plug-In registering its best result since last April, by selling 544 units.

Pl	Model	Sales
1	Mitsubishi Outlander PHEV	2.065
2	Renault Zoe	1.320
3	Nissan Leaf	1.209
4	BMW i3	745
5	Volvo V60 Plug-In	544

On the YTD ranking, the Renault Zoe recovered the Fourth Spot from Tesla, which had a horrible month, selling just 166 units, its worst performing month ever in Europe, it was even outranked in the monthly table by the higher priced BMW i8, a sports car that's still landing in some parts of the Continent...

Speaking of the new goldenboy from BMW, it was #11 last month with 170 units and it jumped to #14 YTD, something to be regarded with respect, considering the type of car it is. And the #13 Prius Plug-In is just 83 units ahead...Oh, and don't forget that it has a one year-plus waiting list, BMW has really struck gold with this one. 

There were other position changes in the ranking, the VW e-Golf, finally joined the Top 10, rising 2 positions to #9, the Mitsu I-Miev was up one position, just like their french cousin, the Peugeot iOn up 1, which changed positions with the Opel Ampera, losing another place on the road to the Great Scrapyard on the Sky. The Kia Soul EV went up one position to #24 and now wants to pass the #23 Peugeot Partner EV in what is left of the year.

Below the #30 position, there are a few newcomers looking to feature in this ranking, from the Mercedes offerings (B-Class ED #31 with 44 units and S500 Plug-In #32, with 43), to the Porsche Cayenne Plug-In, #33 with 42 units, 34 of them made last month, already featuring in #21 on the October table, from the look of things, it seams that in the future it will easily outsell its more bourgeois brother, the Panamera Plug-In. 

Finally, regarding the manufacturers ranking, Mitsubishi is on the high, with 22% share, a strong progression over time for the japanese brand, considering that it ended 2013 with 14% and in 2012 it had just 4%! Nissan shares the second spot with Renault, both with 16%, but while the japanese side of the Alliance has been steady over the years (16% in 2013, 12% in 2012), the french side has lost 20% share since 2012! (27% in 2013, 37% in 2012).

Pl	Europe	Oct.	2014	%	'13Pl
1	Mitsubishi Outlander PHEV	2.065	16.952	22	3
2	Nissan Leaf	1.209	12.363	16	1
3	BMW i3	745	8.164	10	12
4	Renault Zoe	1.320	7.400	9	2
5	Tesla Model S	166	7.280	9	7
6	Volkswagen e-Up!	465	4.707	6	11
7	Volvo V60 Plug-In	544	4.378	6	4
8	Renault Kangoo ZE	400	3.214	4	5
9	Volkswagen e-Golf	419	2.119	3	N/A
10	Smart Fortwo ED	351	2.108	3	9
11	Renault Twizy	223	2.009	3	10
12	Bolloré Bluecar	120	1.008	1	16
13 14	Toyota Prius Plug-In BMW i8	60 170	717 634	1 1	15 N/A
15 15 17 18 19 20 21 22 23 24 25 26 27 28 29 30	Citröen C-Zero Mitsubishi I-Miev Porsche Panamera Plug-In Peugeot iOn Opel Ampera Goupil  Nissan e-NV200 Audi A3 e-Tron Peugeot Partner EV Kia Soul EV Ford Focus Electric Citröen Berlingo EV VW Golf GTE Renault Fluence ZE Chevrolet Volt BYD e6	37 65 38 80 22 41 45 15 10 89 4 10 17 6 1 4	588 588 587 519 501 338 323 265 251 219 203 134 113 98 63 47	1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0	12 14 21 18 8 17 N/A N/A 22 N/A 24 N/A N/A 19 13 N/A
	TOTAL	8.829	78.138