Wednesday, November 26, 2014

Europe October 2014


The Star of the Moment

Gold! Edition

With some 8.829 units sold in October, the European EV market was 23% above October '13, scoring the third best result of the year, after September (10.212 units) and March (9.690).

Looking at the monthly models ranking, the leader Outlander PHEV continues to dominate the chart, selling  again more than 2.000 units, while the runner-up this time was the Renault Zoe, with 1.320 sales, repeating the Second Spot of August '13, at that time with just 507 units. The Nissan Leaf was #3 with 1.209 units, being the first time it scores five consecutive months selling in the four-digit area, in #4 we have another regular customer, the BMW i3, with 745 sales, while in #5 we have a surprise, with the Volvo V60 Plug-In registering its best result since last April, by selling 544 units.

PlModelSales  
1
Mitsubishi Outlander PHEV
2.065
2Renault Zoe1.320
3Nissan Leaf1.209
4BMW i3745
5Volvo V60 Plug-In544

On the YTD ranking, the Renault Zoe recovered the Fourth Spot from Tesla, which had a horrible month, selling just 166 units, its worst performing month ever in Europe, it was even outranked in the monthly table by the higher priced BMW i8, a sports car that's still landing in some parts of the Continent...

Speaking of the new goldenboy from BMW, it was #11 last month with 170 units and it jumped to #14 YTD, something to be regarded with respect, considering the type of car it is. And the #13 Prius Plug-In is just 83 units ahead...Oh, and don't forget that it has a one year-plus waiting list, BMW has really struck gold with this one. 

There were other position changes in the ranking, the VW e-Golf, finally joined the Top 10, rising 2 positions to #9, the Mitsu I-Miev was up one position, just like their french cousin, the Peugeot iOn up 1, which changed positions with the Opel Ampera, losing another place on the road to the Great Scrapyard on the Sky. The Kia Soul EV went up one position to #24 and now wants to pass the #23 Peugeot Partner EV in what is left of the year.

Below the #30 position, there are a few newcomers looking to feature in this ranking, from the Mercedes offerings (B-Class ED #31 with 44 units and S500 Plug-In #32, with 43), to the Porsche Cayenne Plug-In, #33 with 42 units, 34 of them made last month, already featuring in #21 on the October table, from the look of things, it seams that in the future it will easily outsell its more bourgeois brother, the Panamera Plug-In. 

Finally, regarding the manufacturers ranking, Mitsubishi is on the high, with 22% share, a strong progression over time for the japanese brand, considering that it ended 2013 with 14% and in 2012 it had just 4%! Nissan shares the second spot with Renault, both with 16%, but while the japanese side of the Alliance has been steady over the years (16% in 2013, 12% in 2012), the french side has lost 20% share since 2012! (27% in 2013, 37% in 2012).

PlEuropeOct.2014%'13Pl
1Mitsubishi Outlander PHEV2.06516.952223
2Nissan Leaf1.20912.363161
3BMW i37458.1641012
4Renault Zoe1.3207.40092
5Tesla Model S1667.28097
6Volkswagen e-Up!4654.707611
7Volvo V60 Plug-In5444.37864
8Renault Kangoo ZE 4003.21445
9Volkswagen e-Golf4192.1193N/A
10Smart Fortwo ED3512.10839
11Renault Twizy2232.009310
12Bolloré Bluecar1201.008116
13
14
Toyota Prius Plug-In
BMW i8
60
170
717
634
1
1
15
N/A
15
15
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Citröen C-Zero
Mitsubishi I-Miev
Porsche Panamera Plug-In
Peugeot iOn
Opel Ampera
Goupil 
Nissan e-NV200
Audi A3 e-Tron
Peugeot Partner EV
Kia Soul EV
Ford Focus Electric
Citröen Berlingo EV
VW Golf GTE
Renault Fluence ZE
Chevrolet Volt
BYD e6
37
65
38
80
22
41
45
15
10
89
4
10
17
6
1
4
588
588
587
519
501
338
323
265
251
219
203
134
113
98
63
47
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
12
14
21
18
8
17
N/A
N/A
22
N/A
24
N/A
N/A
19
13
N/A

TOTAL8.82978.138




5 comments:

  1. Does this figures include the UK sales of october?

    ReplyDelete
  2. Yep!

    (Not the real deal, but qualified estimates, actually)

    ReplyDelete
  3. I count 127 Model S without the UK. Will definitely be interesting to see the November numbers.

    ReplyDelete
  4. And I forgot to say: thank you. This must be pretty hard work.

    ReplyDelete
    Replies
    1. Thanks, it is hard work in deed. :-)

      Delete