Monday, January 16, 2017

Germany December 2016 (Updated)

Image result for Zoe vs i3
Running neck to neck for Number One


Renault Zoe vs BMW i3

Some 3.011 plug-ins were registered last month in Germany, some 6% behind last year result, with the full year registrations ending at 27.404 units, a 12% increase over 2015, with the EV Share ending at 0.82%, slightly above the 0.75% registered last year.

Looking at the monthly models ranking, after a slow November, BMW pushed the i3 deliveries in December and returned to the Top Spot, with 433 units, followed by its arch-enemy, the Renault Zoe, with only 239 units, or about half the registrations it had in the same month last year, with the ZE40 version still on the first stages of delivery, the French hatch sat in a sort of no-mans-land last month, losing a precious advantage over the i3, but more on that later...

In Third Place we have once again the BMW 225xe Act. Tourer scoring a personal best for the second month in a row, to 236 units, this is possibly the model that benefited the most from the new incentives scheme made this year by the German government.

Fourth we have the Audi A3 e-Tron (183 registrations), while in Fifth we have the Outlander PHEV, with 180 units, its best result since March, possibly due to some heavy discounting, after all, let's not forget the Japanese SUV is racing the Renault Zoe for Europe's Best Selling Plug-in title and the Renault model is being caught with its pants down...

PlModel
Sales  
1BMW i3433
2Renault Zoe239
3BMW 225xe A. Tourer236
4
Audi A3 e-Tron
183
5Mit. Outlander PHEV180

While the mainstream German market is known for its extreme stability (I mean, Glaciars change more each month), the plug-in niche is the complete opposite, with frequent changes and a balanced ranking, and December was no exception:

- The race for the Best Seller title was decided by just 58 units, the smallest distance ever, with the BMW i3 overcoming the Renault Zoe by 2.863 to 2.805, with the aforementioned deliveries push by BMW proving to be crucial for the Bavarian hot hatch Second title, after the one earned in 2014;

- The VW Golf GTE dropped to #8, by registering only 46 units, down 68% YoY, to the benefit of the Outlander PHEV, ending in Sixth, and the Kia Soul EV, Seventh;

- The BMW 225xe Active Tourer just made it to the Top 10, switching positions with the Nissan Leaf, while the Tesla Model X reached #19, while two recent models have left their mark on the 2016 ranking, with the Mercedes E350e reaching #32 and the Hyundai Ioniq Electric #35. Expect both of them to end 2017 much higher...

Looking at some highlights for 2016, the race between the top two was quite entertaining, with the Renault Zoe proving to be competitive in German lands (Then again, there is no VW e-Polo...), the VW Golf GTE and Outlander PHEV had significant YoY drops, while Kia this year had the common sense to send directly their Soul EV's to Norway, with "sales" consequently stumbling to more normal levels.   
BMW (18%) won its Second manufacturers title, with last year winner Volkswagen (15%) and the 2012 champion, Renault (13%,) completing the podium.

Looking at the BEV / PHEV breakdown, plug-in hybrids increased slightly their share (41% to 45%) regarding 2015, but they still are outsold by BEV's in Germany.


PlGermanyDec. YTD%'15 Pl
1
2
BMW i3 *
Renault Zoe
433
239
2.863
2.805
10
10
2
6
3
4
5
StreetScooter   e)
Audi A3 e-Tron
Tesla Model S
150
183
160
1.800
1.615
1.474
7
6
5
N/A
5
7
6
7
Mitsubishi Outlander PHEV
Kia Soul EV
180
121
1.436
1.384
5
5
3
1
8Volkswagen Golf GTE461.31554
9Volkswagen Passat GTE1421.25659
10
BMW 225xe Active Tourer2361.203420
11
12
13
Nissan Leaf
Volkswagen e-Golf
Audi Q7 e-Tron
112
28
52
1.121
860
797
4
3
3
10
8
24
14
15
16
Volvo XC90 T8
Mercedes C350e   e)
Renault Twizy   e)
77
47
30
689
681
680
3
3
3
28
13
15
17Volkswagen e-Up!
120
592212
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35

Mercedes B250e
Tesla Model X
BMW 330e
Porsche Cayenne Plug-In
BMW X5 40e
Mercedes GLC350e
Mercedes GLE500e
Volvo V60 Plug-In
Mercedes S500e    e)
BMW i8
BMW 740e
Nissan e-NV200 / Evalia
Porsche Panamera PHEV
Peugeot iOn
Mercedes E350e
Renault Kangoo ZE e)
Citroen C-Zero
Hyundai Ioniq Electric
Others
22
111
20
24
32
59
24
23
20
26
24
14
28
24
72
5
16
39
24
437
430
386
363
360
296
284
282
257
243
208
186
157
154
142
140
113
80
315
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
0
0
 1
14
N/A
32
17
22
N/A
29
18
19
16
N/A
25
23
36
N/A
N/A
36
N/A

TOTAL
2.961
27.404
100



* - 290 Bev + 143 Rex 


e) Estimate

Source: kba.de




Tesla Model S vs The Others (*)


Pl
Model
Dec.
2016
1
Porsche Panamera
273
2
Mercedes CLS
179
3
Tesla Model S
160
4
Audi A7
148
5
BMW 6-Series
106


The Tesla Model S deliveries were down 32% YoY, to 160 units, despite this significant drop, the Californian actually ended December in an honorable Third Spot, ahead of the BMW 6-Series and Audi A7while the Second Placed Mercedes CLS was only 19 units ahead. 

More than the Model S influence, it seems these German Autobahn bruisers are suffering from the launch of the new (And much cooler) Porsche Panamera, currently the undisputed Top Dog, with 273 units.


(*) - Considering that the German market is one of the hardest for Tesla to crack, the models we are comparing are not the volume sellers like the Audi A6 or BMW 5-Series, but those that are closer in concept and price to the Californian Sports Sedan.

2 comments:

  1. Since the i3 includes the rex, is it fair to say the zoƩ is the most all-electric car sold in Germany?

    ReplyDelete