Thursday, January 5, 2017

Iceland December 2016

Image result for Outlander PHEV in Iceland


Outlander PHEV last minute Leader in Hot Market

The Icelandic plug-in market is mirroring the Football National Team 2016 Euro Cup performance, punching well above its waist, with December registering 108 units, a new all-time record, with sales up four-fold YoY, pulling the YTD numbers to a record 862 units and the EV market share to a record 4,66%, significantly above the 2,93% of 2015.

This "Little Norway" is currently the Third market with highest plug-in share, only behind the aforementioned Norway (+/- 29%) and Hong Kong (+/- 5%), making it an interesting test bed market to study. 

The two times winner (2013 & 14) Nissan Leaf lost the 2016 Best Seller title in December, incapable of resisting the 53 Outlander PHEV registered last month, a new monthly all-time record, pulling the Japanese SUV to the leadership, with 153 units (New record), a first for a plug-in hybrid in Iceland.

Considering the local addiction for SUV's, the rise of plug-in hybrids (63% share in 2016, up from 36% in 2015) and the fact that the Mitsubishi model has always been the Best Selling PHEV ever since it landed, expect it to be the main candidate for the 2017 Best Seller title.

Looking at the remaining models, in the midst of a general trend of rising sales, one model is suffering a sharp decline, with the 2015 Best Seller VW e-Golf dropping #6, with half the sales of last year, while the Tesla Model S did even worse, dropping from 19 units in 2015 to just two, and the more Iceland-suited Model X introduction serves as no excuse, as its five units do not make up for the 17 units drop of the Model S. Come on Tesla, spend some attention to this booming market...

In the brands ranking, Volkswagen (28%, down 2%) won its second Manufacturers title, with Mitsubishi (18%, up 5%) surprisingly stealing the Silver Medal in December from Nissan (16%), with Mercedes (8%) ending in Fourth, thanks to their SUV's.

PlIcelandDec.YTD%'15Pl
1
2
3
4
Mitsubishi Outlander PHEV
Nissan Leaf
Volkswagen Golf GTE
Volkswagen Passat GTE
53
8
3
2
153
117
99
87
18
14
11
10
3
2
7
N/A
5Volvo XC90 T86728N/A
6
6
8
9
10
Volkswagen e-Golf
Mercedes GLE500e
Kia Soul EV
Porsche Cayenne Plug-In
Audi Q7 e-Tron
5
5
3
5
3
43
43
39
37
36
5
5
5
4
4
1
N/A
4
6
N/A
11
12
13
Audi A3 e-Tron
Mercedes GLC350e
Nissan e-NV200 / Evalia
4
3
2
32
28
15
4
3
2
5
N/A
10
14BMW X5 40e3142N/A
15BMW i3111113
15
17
17
18
20
20
22
22
24
24
Volkswagen e-Up!
Renault Kangoo ZE
Tesla Model X
BMW 225xe Active Tourer
Toyota Prius Plug-In
Chevrolet Volt
Tesla Model S
Mercedes C350e
Mercedes B250e
Mercedes E350e
1









10
5
5
4
3
2
2
2
1
1
1
1
1
0
0
0
0
0
0
0
9
N/A
N/A
N/A
11
13
8
N/A
N/A
N/A

TOTAL108862100



Source: us.is

5 comments:

  1. How is the numbers for Hong Kong? What i can see you haven't reported them since 2015, aren't you able to get them anymore or are they included in the China sales?

    ReplyDelete
    Replies
    1. I only have totals, Tesla and not much else, that's why i haven't published HK posts recently.

      Delete
    2. So some of the missing BMW could be in Hong Kong?

      Delete
    3. Yep, BMW was (is?) big there

      Delete
  2. It is no surprise to see Iceland ranking so highly as the fundamentals suggest Iceland is one of the best markets in the world for electric vehicles:
    - Reliable, relatively low cost electricity
    - Affluent population
    - Expensive local fuel prices caused in part by the remote location and limited sized market
    - No indigenous fossil fuel industry
    - A population that is in many ways socially and environmentally progressive

    ReplyDelete