Canada September 2017 & October Preview

Tesla Shines in Record Month

In a record month (2.219 units and 1.19% share, first time north of 1%), the big news were of course both Teslas having their usual last month of the quarter peak, with the Model S scoring 289 deliveries, its best result in 18 months, but most importantly, the Model X had 344 registrations, not only the nameplate best performance to date, but also a new record in Canadian lands for a Tesla model in a single month

The record performance took the Model X to the last place of the podium, switching places with its older brother, it seems the latest developments in the SUV product line (Two row folding seats, lower price...) has been helping it fulfill its potential. Cheers to that.

Other important changes occurred in the Top 10, with the Hyundai Ioniq Electric jumping to #6, thanks to 150 deliveries, thus making six BEVs in the Top 7 positions, while the irregular Chrysler Pacifica PHEV seems to have found its mojo and climbed to #8, thanks to a record 175 deliveries.

Looking into October preliminary results, we have the leader Chevrolet Volt delivering a good 424 units, followed by its younger Bolt relative, clocking a personal best 371 registrations, all while the Prius Prime also posted a positive result (121 units). On the other hand, the Leaf confirmed to be in “waiting mode”, with only 7 deliveries, and the recently arrived VW e-Golf registered 62 units, less than half of what it had collected in the previous month (122 units).

Looking at the manufacturers ranking, Chevrolet (34%) is stable at the Throne, keeping Tesla (20%) at a comfortable distance.

In Third Place we now have still have Nissan, with 7% share, doing its best to save its Bronze Medal from Ford (7% and only 105 units behind Nissan) and BMW (6%).

  

Pl	Canada	Sept.	YTD	%
1	Chevrolet Volt	483	3.007	24
2	Chevrolet Bolt EV	227	1.292	10
3	Tesla Model X	344	1.267	10
4	Tesla Model S	289	1.235	10
5	Nissan Leaf	19	928	7
6	Hyundai Ioniq BEV	158	542	4
7	Kia Soul EV	73	466	4
8	Chr. Pacifica PHEV	114	446	4
9	Toyota Prius Prime	88	421	3
10	Audi A3 e-Tron	11	404	3
11	Ford Focus Electric	62	388	3
12	Volvo XC90 PHEV	43	375	3
13	Volkswagen e-Golf	122	285	2
14	Ford C-Max Energi   e)	30	270	2
15	Pors. Cayenne PHEV	15	234	2
16	Ford Fusion Energi   e)	25	225	2
17	BMW i3	35	223	2
18	BMW X5 PHEV	20	194	2
19	BMW 330e	11	81	1
20	BMW i8	5	76	1
	Others	45	266
	TOTAL	2.219	12.625

Source: Green Car Reports 

Tesla Model S & Others

Pl	Model	Sep. Sales
1	Mercedes E/CLS-Class	302
2	Tesla Model S	289
3	BMW 5-Series	274
4	Audi A7	94
5	Audi A6	71

Looking at the full-size vehicles general ranking, this month the Model S made it to Silver, surpassing the BMW 5-Series, while the leaders Mercedes CLS/E-Class were ahead by just 13 units. Will we see the Sports Sedan leading the way in December?

The remaining competition was well behind, with two Audi's completing the Top 5.

Tesla Model X & Others

Pl	Model	Sep. Sales
1	BMW X5	770
2	Audi Q7	387
3	Tesla Model X	344
4	Mercedes GLE	273
5	Volvo XC90	231

Looking at the Model X general placement in its class, the record performance of September finally allowed the Sports SUV to reach the podium, with the Model X collecting a Bronze Medal, but below it, the remaining competition is not far behind, so the Californian needs to build similar peak performances in the future, in order to stay relevant.

Will it be able to do it?