(Tesla) Records Fest - Second edition
June followed up on the May record edition with yet another record (6,130 units), even if many models only have estimates, the disruptive force that the Tesla Model 3 brought to the market, made surely a new record performance in June, by adding over 1,000 units to the May record.
This allowed June to hit an historic 3% PEV share, catapulting the 2018 share to an all-time best of 2.1%.
June's record is mainly attributed to Tesla, which had something of a records fest, not only the Model 3 shattered the previous all-time record (906 units, set in May by the Nissan Leaf) by a large margin, with some 2,000 units, but the Model X also delivered a new personal record, with 382 units, and the Model S scored its best month in over two years, with some 295 deliveries.
This allowed the Model 3 to shoot right into Second Place, jumping 12 places, and should pass through the Chevy Volt next month, ending a two year reign of GM's hatchback in Canada.
The older sibling Tesla Model S also climbed in the ranking, if only one position, being now #9.
Looking elsewhere, a mention to the Audi A3 e-Tron, returning to the Top 20 in #18, while the Kia Soul EV and Honda Clarity PHEV registered new personal records, with the Korean Crossover delivering 223 units and the Japanese Sedan registering 168 units.
Regarding the manufacturers podium, we now have Chevrolet (20%) being pressured by Tesla (19%), with the all-electric brand set to become the Top Dog soon (July?), while in Third we have Mitsubishi (11%), only five units ahead of the #4 Nissan.
Tesla Model 3 vs The Others
Tesla Model 3
The Tesla Model 3 had its first full sales month in June, and it was immediately the Best Selling model in its category, jumping to Fourth in the 2018 ranking, and with the waiting list still to be completely satisfied, expect another strong month in July, so the Californian will probably surpass the Audi and BMW models next month.
As for the Mercedes C-Class, things are trickier, as the Merc usually registers some 1,000 units/month performances, so i guess the Model 3 will only be able to outsell it once the Short Range version is effectively on the roads.
Tesla Model S vs The Others
Mercedes E & CLS
Tesla Model S
Despite slowing sales (-7% YoY), the Model S continues to wear the Bronze medal, with only the cheaper Lexus ES running close to it.
Tesla Model X vs The Others
The Tesla Model X is now consistently outselling its Model S stablemate, and has seen its sales grow (+12%), but nevertheless, with only 854 deliveries this year, it is only #8 in its class.
So, despite constant improvements, from a sales point of view, the Model X is still the Ugly Duckling from the Tesla lineup, as it sits in a segment where its direct competitors (BMW X5, Mercedes GLE...) sell three times as much .