Wednesday, January 2, 2019

Sweden December 2018

Resultado de imagem para kia optima sw phev

VW Passat GTE wins Models trophy, but Kia wins Manufacturers 

We start December with Sweden, with the local plug-in market up 21%, with 2,695 registrations, with the yearly tally ending at 28.674 units (+43%), and the 2018 PEV Share at a record 8.1%, thanks to the 11% share of last month. 

Meanwhile, the mainstream market still hasn't recovered from the pre-WLTP surge, dropping 21% in December.

BEV registrations are jumping through the roof, with deliveries surging 277% YoY, to 1.090 units, while PHEVs continued their freefall (-17%) in December.

Right now buyers are running away from fossil-fueled vehicles (PHEVs included) and going into fully electric ones, but because BEVs are currently production constrained, it seems people prefer to wait in line for a BEV, than to buy/lease another ICE-based vehicle.

This starts to become a trend, because it also happens in Iceland and Norway, whenever a market is regularly at over 10%, the mainstream market starts to suffer and decline, as people move away from regular petrol/diesel vehicles.

Speaking of Diesel, the demise of this fuel continues, with only 35% of sales last month, a full 10% share drop from 12 months ago, while in 2018, gasoline (47% share) vehicle sales overcame diesel (38%) for the first time since 2008. At this pace, diesel sales should be dead by 2022...

Looking at December Best Sellers, the Mitsubishi Outlander PHEV won the last trophy of the year, with 383 units last month, its best result in the last six months.

A telling tale of the changing environment is that the remaining positions of the podium went for BEVs, with the Nissan Leaf winning Silver, thanks to 343 units, the nameplate's third 300-something performance in a row, while the #3 Renault Zoe goes from strength to strength, scoring another record performance last month, with 340 deliveries.

Mit. Outlander PHEV
Nissan Leaf
Renault Zoe
Kia Niro PHEV
Volvo XC60 PHEV

Looking at the 2018 ranking, the VW Passat GTE won its third (and last?) Models trophy, but with the German midsizer being discontinued, the 2019 title is pretty much open...To the Tesla Model 3. 

The remaining podium places went for the Kia Optima PHEV, that almost doubled sales regarding the previous year, stealing the Silver medal from the 2017 runner-up, the Mitsubishi Outlander PHEV, that this time ended in Third.

A few last minute changes happened, the main news were the Tesla Model S reaching #10, while its Crossover sibling, the Model X, was also up, in this case, to #19, thanks to 66 deliveries, the nameplate best performance in 20 months.

The remaining change  in the Top 20 was the BMW 225xe A. Tourer switching positions with its 330e sibling, with the MPV climbing to #17.

In the manufacturers ranking, Kia (20%) won the 2018 Best Seller trophy, a first for the Korean, while Volkswagen (18%, down 1%), the 2017 &'16 winner, this time had to stick with the runner-up status, suffering from the same problem of the #3 Volvo (16%), as both have a heavy reliance on short range PHEVs. 

As this is a final year edition, we highlight a few secondary awards:

Best Selling BEV: Nissan Leaf - Despite doubling sales regarding 2017, the fact is that the BEV race was tight, as last year runner-up Renault Zoe also doubled sales, but the Japanese hatchback managed to keep the repeat last year win;

Best Selling Small PEV: Renault Zoe - Having lost again the BEV title to the Leaf cousin, the French model kept the Best Seller status among the smaller sized plugins, with no real competition.

Best Selling CUV/SUV: Mitsubishi Outlander PHEV - The most common plugin in Sweden won another category title, but the competition is getting closer, so 2019 should see a lot of surprises in this category;

Best Selling LCV: Renault Kangoo ZE - The French model won another category title, with 417 units, doubling sales of the #2 Nissan e-NV200, so there's really no competition for the Renault model.

Looking at 2019, this will be one of those markets where the Tesla Model 3 will have the red carpet to win the Models Best Seller Award, and most likely the Manufacturers title too. 

Regarding share, with sales growing fast and the mainstream market set to shrink this year, the share will increase significantly, possibly reaching 15% by year end.


  1. any more Kia Niro EVs, since Sweden seems to be the first European country to get them?

  2. Sweden is dominated by PHEVs with the first BEV, the Leaf, showing up at number 6 on the list with just 1,831 for the year. I cannot imagine a car that costs 2 times as much as the Leaf would sell as many as the Leaf did (not to mention the New Leaf is supposed to hit the market 2H 2019). Unless Tesla comes out with SR model in 2019, I expect the Model 3 to sell around 1,000 in Sweden in 2019.

  3. 2019 might prove harder for Tesla than anticipated. With the Model X still failing to easily attract customers, Model S's life will be facing headwinds both externally and internally. The latter by Performance and LR versions of Tesla's Model 3 at the ordering page playground and at competing for an available charging spot in Tesla's Supercharger network. On the external front, the top versions 100D and P100D might find themselfs competing disfavorably against more luxurious but less expensive alternatives, the solution for Tesla will be trying to mitigate that with a facelift on the Model S.