Nissan steals Toyota's thunder and pulls market to record levels
The first two months of 2018 saw this market jump into record levels (1.4% Market share, up from 1.1% last year), an amazing feat when one considers that the mainstream market is down 2% this year.
This is all thanks to the introduction of the new Nissan Leaf, that has been getting regular Top 30 appearances in the mainstream market, thanks to record performances, like the 3.720 registrations of last February.
This has allowed the Nissan hatchback to have an amazing 60% share of the Plug-in market, leaving last year Best Seller, the Toyota Prius PHEV, in the dust, watching its sales dive 21% YoY.
I think there might be a correlation between both events...
As for the third significant Plug-in model in Japan, the Outlander PHEV, sales are up 69% this year, unharmed by the Leaf success (Well, Both appeal to different demographics, right?), but neverthless, the Mitsubishi SUV has known better days, taking 2016 as an example, in the first two months of the year, it had already 2.118 registrations.
Despite still being quite early to already crown the 2018 Best Seller, i think it is safe to say that the Nissan Leaf will recover the Ceptre in 2018, and with a new sales record (Current one is 26.734 units, established last year by the Prius PHEV).