Sunday, August 7, 2016

Canada June 2016 & July Preview



Volt On Fire (& Model X lands with seismic waves)

Records galore in Canada's EV market, with 1.096 units registered in June, the four digits level was achieved for the first time here, representing a 73% increase regarding last year, the EV Share is now at a record 0.45%, heading the Canadian EV Market to some 8.500/9.000 units by the end of the year.

A local market darling, the Chevrolet Volt, Canada's four times Best Selling EV, leads the way, improving its own record for the third fourth consecutive time, to 320, which begs the question: Where will the sales peak for the Chevy product be? 300 units a month? 400? 

Spoiler alert for July: The Volt reached 385 units last month, not only a personal record, but also an all-time high for a single model in Canada.

The other model with available numbers for July is the Nissan Leaf, with 152 units, up 62% YoY.

Looking at the rest of the ranking, the main news was the record-breaking landing of the Tesla Model X, with 156 units, the best debut month ever in Canada, allowing the Minivan/SUV/Sports Car to shoot right up to the Eighth Place, becoming instantly the Best Selling SUV on the market, with such a brilliant start, one wonders if the "X" will have arrived on time to reach a podium position.

In the manufacturers ranking, Chevrolet is the Master In Command, thanks to the Volt success, with 30% share, followed by Tesla (22%) and Nissan (14%).

PlCanadaJuneYTD%
1Chevrolet Volt3201.29229
2Tesla Model S 16780618
3Nissan Leaf12361714
4Kia Soul EV 673177
5
6
7
8
9
Volvo XC90 T8
Audi A3 e-Tron
BMW i3
Tesla Model X
P. Cayenne Plug-In 
55
41
28
156
21
264
190
181
156
114
6
4
4
4
3
9
11
BMW X5 40e
BMW i8
30
11
114
97
3
2
12Ford C-Max Energi 17772
13Ford Fusion Energi22651
14
15
16
17
18
19
20
21
Ford Focus Electric
Mitsubishi I-Miev
Chevrolet Spark EV
P. Panamera Plug-In
Cadillac ELR
Smart Fortwo ED
Mercedes S550e
Porsche 918
14
8
9
3
2
12
58
46
23
12
8
6
5
1
1
1
1
0
0
0
0
0

TOTAL1.0964.449100

Source: Good Car Bad Car / Greencarreports


Tesla Model S vs The Others 

PlModelYTD '16
1Mercedes CLS / E-Class 1.724
2BMW 5-Series1.085
3Tesla Model S 806
4Audi A6507
5Audi A7432

Like in its domestic market, the Model S is stable at Third Spot, but the BMW 5-Series is closer here than south of the border... 


Tesla Model X vs The Others 

PlModelJune '16
1Mercedes GLE 701
2BMW X5616
3Audi Q7456
4Volvo XC90297
5

Porsche Cayenne
Tesla Model X
290
156



Now that the Model X has landed let's see how it compares in June with its most direct competitors, if the 156 units allowed it to make a small earthquake in the EV ranking, when compared with its ICE competition, its landing was barely noticeable.

In a SUV-loving market such as this, the Model X has a hard job in its hands wheels, if it wants to reach the same level of success as its Model S older brother (Third Place), it has to reach some 400 to 500 units a month, something still unheard of in this market.


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