Friday, August 12, 2016

Germany July 2016

  

German Incentives, Month 1 - French brands say: "Merci!"

After completing the first full month after the incentives start, one would expect a sudden rise in registrations, but somehow unexpectedly, sales were down 11% YoY to 1.807 units, although being the best result in the last four months, we expected a more.

With this result, the EV Share remained stable at 0.62%, below the 0.75% registered last year.

Despite this, looking at the July models ranking, there were models experiencing an uptick in sales, although some of them are not connected to the incentives scheme, like the 129 units of the Audi Q7 e-Tron, making this the first real sales month for the Big-Audi-wagon-on-stilts.

The BMW i3 is preparing itself for the predictable sales surge of the upcoming months, reaching Third last month, while the VW e-Golf might have been the only domestic model to take full profit of the incentives, surging to Second Place in July, with 136 units, its best performance in a year, outselling for the second consecutive its PHEV sibling, the Golf GTE.

But the-Golf sales surge was not enough to remove the Renault Zoe from the First Place in July, Renault's hatch did a year best performance, with 301 units, winning its Third Best Seller of the Month trophy this year, but the good performances coming from French models didn't stopped there, as the Citröen C-Zero (15 units) and Peugeot iOn (16 units), did their best performances in over three years(!), the twin models managed to sell more in one month than in the whole year of 2015, it seems the PSA Group took the incentives scheme as a life saver to prolong the career of these two veterans.


PlModel
Sales  
1Renault Zoe301
2Volkswagen e-Golf136
3BMW i3134
4Audi Q7 e-Tron129
5VW Passat GTE109

The YTD German EV ranking had a more quiet month, but still there were plenty of changes to talk about:

- The VW e-Golf jumped three positions to #9, now looking to reach the #7 Nissan Leaf arch rival;

- The Audi Q7 e-Tron jumped to #13, and is now trying to beat the Volvo and Mitsubishi for the Best Selling SUV title;

- The BMW 330e, rose one position to #17 and 220 units;

- The Volvo V60 Plug-In was another benefited with the incentives, selling 59 units, its best performance this year, climbing two positions to #24. 

Looking at the manufacturers ranking, Volkswagen continues firm in the Top Spot, with 19% share, followed by BMW (16%) and Renault (16%), with Audi (10%) in Fourth.

PlGermanyJuly YTD%'15 Pl
1
2
Renault Zoe
BMW i3 *
301
134
1.580
957
13
8
6
2
3Audi A3 e-Tron7186775
4
5
Tesla Model S
Volkswagen Golf GTE
80
93
838
813
7
7
7
4
6Volkswagen Passat GTE10976669
7Nissan Leaf42689610
8Mitsubishi Outlander PHEV8764353
9
10
Volkswagen e-Golf
Volvo XC90 T8 
136
51
494
454
4
4
8
28
11
12
BMW 225xe Active Tourer
Mercedes C350e   e)
65
40
441
434
4
3
20
13
13Audi Q7 e-Tron
129
403324
14
15
16
17
18
19
20
21
22
23
24
25
26
27
27
29
30
30
32
33
34
35

Renault Twizy  
Kia Soul EV
Volkswagen e-Up!
BMW 330e
Mercedes B250e
BMW X5 40e
Porsche Cayenne Plug-In
Mercedes GLE500e
BMW i8
Mercedes S500e   e)
Volvo V60 Plug-In
Porsche Panamera Plug-In
Renault Kangoo ZE e)
Smart Fortwo ED
Nissan e-NV200 / Evalia
Mercedes GLC350e
Citroen C-Zero
Peugeot iOn
Citroen Berlingo EV e)
BMW 740e
Tesla Model X
Toyota Prius Plug-In
Others
50
46
37
28
22
18
24
14
23
15
59
7
10
3
9
25
15
16
5
33
9

1
349
338
303
220
219
200
190
181
167
142
124
90
85
67
67
57
55
55
35
34
29
22
60
3
3
2
2
2
2
2
1
1
1
1
1
1
1
1
0
0
0
0
0
0
 0
0
15
1
12
32
14
22
17
29
16
19
18
23
N/A
11
25
N/A
36
36
33
N/A
N/A
26

TOTAL
1.807
12.489
100



* - 62 Bev + 72 Rex

e) Estimate

Source: kba.de



Tesla Model S vs The Others (*)

Pl
Model
YTD 2016
1
Audi A7
2.206
2
Mercedes CLS
2.047
3
BMW 6-Series
990
4
Tesla Model S
838
5
Porsche Panamera
564

As expected, if the Audi A7 and Mercedes CLS remain out of reach, the Tesla Model S remains close to the BMW 6-Seriesall while the Panamera waits for a new generation to get back into the game.

(*) - Considering that the German market is one of the hardest for Tesla to crack, the models we are comparing are not the volume sellers like the Audi A6 or BMW 5-Series, but those that are closer in concept and price to the Californian Sports Sedan.

1 comment:

  1. Germans really like Zoe's internal charger.

    ReplyDelete