USA July 2016

Birthday Boy

Volt, Star Of The Month

July carried on with the recent upwards sales trend, with over 13.000 units registered, up a very healthy 51% YoY, with the EV share increasing to 0.76%, a new all time high.

The Star Of The Month was the Chevrolet Volt, not only it was the first EV to reach the 100.000 barrier, after five and a half years on the market, but it did so by being the Best Seller in July, delivering some 2.406 units, its best performance in two years, does this means the GM product will finally take off? Will it be able to survive the Bolt hype, or will it thrive on the increased traffic due to the Bolt launch?

Looking below, the BMW i3 sales surged to 1.479 units, allowing it to climb to #6, the Kia Soul EV (179 units, new pb) climbed one position to #16 and the BMW 330e climbed two positions to #22, thanks to a pb 81 units. With Kia not willing to satisfy EV demand in full and BMW too busy with the 330e success in Europe, if there weren't production constraints, these two models could certainly go much higher in the ranking.

In the manufacturers ranking, Tesla (27%, down 1%) is comfortable in the leadership, while Chevrolet (18%) is doing a good job at keeping Ford (17%) at bay.

On a side note, 52 Toyota Mirai's and 8 Hyundai Tucson FCEV were registered, with YTD numbers of Fuel Cells now at 303 units this year, making it 0,003% of the US auto market.

Pl	USA	July	YTD	%
1	Tesla Model S e)	2.040	13.324	17
2	Chevrolet Volt	2.406	12.214	16
3	Ford Fusion Energi	1.341	8.576	11
4	Tesla Model X e)	750	7.578	10
5	Nissan Leaf	1.063	6.856	9
6	BMW i3	1.479	4.359	6
7	Ford C-Max Energi	755	3.980	5
8	BMW X5 40e	649	3.226	4
9	Fiat 500e	425	2.645	3
10	Audi A3 e-Tron	349	2.291	3
11	Volkswagen e-Golf	344	1.799	2
12 13 14 15	Chevrolet Spark EV Hyundai Sonata PHEV Por. Cayenne PHEV Volvo XC90 T8	333 375 148 178	1.767 1.735 1.314 1.184	2 2 2 2
16 17 18 19 20 21 22 23 24 25 26 26 28 29	Kia Soul EV BMW i8 Cadillac ELR Ford Focus Electric Smart Fortwo ED Mercedes B250e BMW 330e Por. Panamera PHEV Bolloré Blue Car Mercedes GLE550e Mercedes S550e Toyota Prius Plug-In Mitsubishi I-Miev Porsche 918	179 166 15 58 62 50 81 21 30 1 4 20 1	792 786 511 504 428 360 218 177 140 49 46 46 40 1	1 1 1 1 1 0 0 0 0 0 0 0 0 1
	TOTAL	13.322	76.946	100

 e) Estimate

Source: insideevs.com; Good Car Bad Car

Tesla Model S vs The Others

Pl	Model	YTD 2016
1	Mercedes E & CLS	27.683
2	BMW 5-Series	23.578
3	Tesla Model S	13.324
4	Audi A6	10.150
5	Cadillac CTS	9.219

  

The Model S has found its place in the market, being the bronze medalist, behind the Mercedes E/CLS-Class and BMW 5-Series sales champs, with the rest of the competition unable to catch the Californian.

An interesting stat is that while the Model S is growing 10% YoY, all other models are dropping (Mercedes -11%, 5-Series -9%, A6 -24%(!) and CTS -18%). 

Tesla Model X vs The Others

Pl	Model	July 2016
1	Mercedes GLE	4.412
2	Volvo XC90	2.888
3	BMW X5	2.744
4	Mercedes GLS	2.670
	Tesla Model X	750

The Model X has a tougher job than the Model S, not only it has a larger (And more dynamic) number of competitors, but also because of the SUV-Craze, they are selling faster than their sedan relatives, in July the Model X lost the contact from the top positions, dropping to #10 in its class.