Friday, August 19, 2016

New Zealand July 2016

Best. Name Plate. Ever.


Outlander PHEV is New Zealand's Favorite Plug-in

With 37 plug-ins sold last month, sales were up a spectacular 147%, with the EV Share up to 0.3%.

Looking at the models ranking, the Mitsubishi Outlander PHEV is once again the leading force, with July being the 14th consecutive month where the Japanese SUV leads both the monthly and YTD rankings.

Below Mitsubishi's SUV, the BMW i3 is proving to be quite popular, with no real competitors to its Silver medalist status, while the Third Placed Volvo XC90 PHEV is still too close from the rest of the pack to garantee the Bronze medal soon, especially considering the perfect landing of the Mercedes C350e, with 6 units, the best debut month for a plug-in since the Outlander PHEV arrived to these shores.

A telling tale of the growing importance of this market, is that besides Mercedes, Volkswagen has also landed in July, not with the expected Golf GTE, but with the all-electric e-Golf, a surprising move, considering PHEV's own 72% of the market.

Is VW's sporty hatch reserved for later? By the way, the Mercedes SUV's would also be successfull here, so...

PlNew ZealandJulyYTD '16%'15Pl
1Mitsubishi Outlander PHEV11102481
2
3
4
5
6
7
8
9
BMW i3
Volvo XC90 T8
Tesla Model S
BMW 225xe Active Tourer
Audi A3 e-Tron
Mercedes C350e
BMW X5 40e
Porsche Cayenne Plug-In
10
4
2
1
1
6
2

42
14
13
11
10
6
5
4
20
7
6
5
5
3
2
2
2
N/A
5
N/A
4
N/A
N/A
6
10
10
12
12
Renault Kangoo ZE
Renault Zoe
Volkswagen e-Golf
BMW 330e


1

2
2
1
1
1
1
0
0
N/A
N/A
N/A
N/A
TOTAL37213100

Source: mia.org.nz



Plug-Ins Versus Regular Hybrids


PlModel    2016 YTD
1Toyota Camry Hybrid262
2Toyota Prius C166
3Mitsubishi Outlander PHEV102
4Toyota Corolla Hybrid89
5Lexus NX300h62


  
If we combine regular hybrid sales with plug-ins, only the Outlander PHEV shows decent numbers against Toyota's products, but even so, it is far from the leader Camry Hybrid
.

Looking at the half-full cup, plug-ins have a lot of room to grow... 

3 comments:

  1. Nissan LEAF if king of the heap if we include 2nd-hand imports. As Nissan don't sell the LEAF new in NZ (arguably..... They never have) the can only come from overseas now as "used"... With as little as 16km on the clock.

    ReplyDelete
  2. Just checked the VW NZ web-site and they will bring in the GTE as well as the E-Golf

    ReplyDelete