New Zealand July 2016

Best. Name Plate. Ever.

Outlander PHEV is New Zealand's Favorite Plug-in

With 37 plug-ins sold last month, sales were up a spectacular 147%, with the EV Share up to 0.3%.

Looking at the models ranking, the Mitsubishi Outlander PHEV is once again the leading force, with July being the 14th consecutive month where the Japanese SUV leads both the monthly and YTD rankings.

Below Mitsubishi's SUV, the BMW i3 is proving to be quite popular, with no real competitors to its Silver medalist status, while the Third Placed Volvo XC90 PHEV is still too close from the rest of the pack to garantee the Bronze medal soon, especially considering the perfect landing of the Mercedes C350e, with 6 units, the best debut month for a plug-in since the Outlander PHEV arrived to these shores.

A telling tale of the growing importance of this market, is that besides Mercedes, Volkswagen has also landed in July, not with the expected Golf GTE, but with the all-electric e-Golf, a surprising move, considering PHEV's own 72% of the market.

Is VW's sporty hatch reserved for later? By the way, the Mercedes SUV's would also be successfull here, so...

Pl	New Zealand	July	YTD '16	%	'15Pl
1	Mitsubishi Outlander PHEV	11	102	48	1
2 3 4 5 6 7 8 9	BMW i3 Volvo XC90 T8 Tesla Model S BMW 225xe Active Tourer Audi A3 e-Tron Mercedes C350e BMW X5 40e Porsche Cayenne Plug-In	10 4 2 1 1 6 2	42 14 13 11 10 6 5 4	20 7 6 5 5 3 2 2	2 N/A 5 N/A 4 N/A N/A 6
10 10 12 12	Renault Kangoo ZE Renault Zoe Volkswagen e-Golf BMW 330e	1	2 2 1 1	1 1 0 0	N/A N/A N/A N/A
TOTAL		37	213	100

Source: mia.org.nz

Plug-Ins Versus Regular Hybrids

Pl	Model	2016 YTD
1	Toyota Camry Hybrid	262
2	Toyota Prius C	166
3	Mitsubishi Outlander PHEV	102
4	Toyota Corolla Hybrid	89
5	Lexus NX300h	62

  
If we combine regular hybrid sales with plug-ins, only the Outlander PHEV shows decent numbers against Toyota's products, but even so, it is far from the leader Camry Hybrid.

Looking at the half-full cup, plug-ins have a lot of room to grow...