Sunday, January 25, 2015

China December 2014

The Roewe 550 PHEV is this months addition/discovery


Revolution Edition

We all now how it's hard to get accurate data from the Chinese EV market, but after some digging, there's now data that cover about all of the plug-ins sold there in 2014.

Sales more than tripled regarding 2013, with the EV Share jumping from 0,08% to a respectable 0,25%, being by far the market with the largest volume increase YoY in the world, with this in mind we can say that 2014 was China's Plug-In Year One.

Year Two will probably see it get closer (And even surpass sometimes) to the largest plug-in market, the USA. 

Based on certified data and past performances, there's a lot of newcomers, beginning with the new leader, the BYD Qin, recovering for the brand the Best Seller Model trophy, which had won only once, way back in 2009 with the F3 DM... 

Another addition to the 2014 ranking is the #2 Kandi EV, a model that has been frequently in the news, while in the Third Spot we have the Two Times Sales Champion (2012 & 2013) Chery QQ3 EV, which has ended its brilliant career this year, all-in-all, some 19.000 units were made, making it the most common plug-in vehicle on this market. Next is their nemesis, the #4 Zotye E20 is looking to win city-car loving consumers over Chery.

The BAIC E150 / E200 EV is one of the few cars to repeat a Top 5 presence in China, repeating its #5 position from 2013, this year it had a restyling, new name and also new ambitions, with sales going through the roof in the last months of the year (It was the Best-Seller in December, with 2.615 units!).

The only foreigner present here in the Tesla Model S, landing in #6, with still small numbers, the american brand is looking for 2015 to see its sales grow significantly.

In #7 we have the current veteran (Present since 2010) of the ranking, the BYD e6, a funny thing about this car is that while it never even reached #2 at home, it is by far the most common chinese plug-in car export.

The more middle-class-sized Kandi EV brother Geely-Kandi Panda EV ends the year in #8, while in #9 we have a new car, the Roewe 550 PHEV is a competitor for the BYD Qin, it uses the sames recepie (Plug-In Hybrid VW Jetta-sized sedan), but with more modest results.

The veteran JAC iev is suffering with the new competition, selling half of what it had last year, diving at the same time from #5 to #10, the Venucia e30 / Morning Wind / chinese Nissan Leaf starts its first real sales year in #11, while the Chery eQ, successor to the multi-prized QQ3 EV, debuts in #12, but looking to climb several positions in 2015, after all, it has some big shoes to fill...

Next there are three cars with small expression (And ambitions), the #13 Zotye T200 EV, #14 Chery Riich M1 EV and #15 Roewe E50, but in #16 lands the media-friendly BYD Denza EV, much is expected from this car, let's see if 2015 sees it fulfill those high expectations.

By brands, BYD (31%) removed Chery from #1, recovering a title that already had two times (2009 and 2011),
Kandi ended in #2, with 19%, while Chery dropped to #3, with only 15% Share.

Last year i had made a forecast for China that now can be seen as conservative (25K), with that in mind, looking ahead i would go with 120.000 units for 2015. Ambitious? Yes. But let's wait and see...


PlModel
2014
1BYD Qin14.747
2Kandi EV10.022
3Chery QQ3 EV e)7.866
4Zotye E207.341
5
6
7
8
9
10
11
12
13
14
15
16

TOTAL
BAIC E150 / E200 EV
Tesla Model S e)
BYD e6
Geely-Kandi Panda EV
Roewe 550 PHEV e)
JAC iev e)
Venucia e30 / M. Wind
Chery eQ
Zotye T200 EV e)
Chery Riich M1 EV e)
Roewe E50
BYD Denza EV


5.234
3.831
3.560
1.285
1.000
950
582
542
200
197
168
132

59.000


(e) - Estimate

12 comments:

  1. Jose, one possible explanation for the missing models is the following. CAMM always reports New Energy Vehicles, which includes cars, buses and trucks.

    Out of the 74,763 units sold in China (which I believe do not include Tesla, CAMM only reports NEVs manufactured in China) 27% are buses and 1% trucks (usually garbage trucks) according to this source: http://chinaautoweb.com/2015/01/2014-ev-sales-ranking/

    Therefore, if you take out of the equation this 28% non-passenger cars (20,934 units), that leaves you with 53,829 plug-in light passenger cars. Now if I am correct, and Model S sales (3,831) are not reported by CAMM, the figure you reported as "Others" becomes 18,831 + 734 you rounded off = 19,565, which is much closer to the 20,934 calculated above. Just a theory, I hope it helps.

    ReplyDelete
    Replies
    1. And by the way, what is the source for Kandi sales, that might help explain the difference.

      Delete
    2. I will update the numbers with that detail in consideration

      Delete
    3. Kandi has already communicated Q4 EV sales to its shareholders, so the 11,307 total sales for 2014 is now verified.

      Delete
  2. According to this there is less sold Tesla Model S now then until November, was the numbers wrong then or has it been a mistake now?

    ReplyDelete
    Replies
    1. They were updated with accurate sales numbers in December, until November there were 3.431 Teslas sold in China

      Delete
  3. Please be careful relying on figures from Kandi. That company sells only to related parties and is under investigation by USA financial market regulators at the Securities & Exchange Commission. We all want electric vehicles to succeed, but KNDI may be a scam company.

    ReplyDelete
  4. South Korea YTD 2014 update

    Kia Soul EV - 311
    Kia Ray EV - 183
    Samsung SM3 ZE - 203
    BMW i3 - 83
    Chevrolet Spark EV - 46

    Source : http://www.etnews.com/20141208000855

    ReplyDelete
  5. Here is the China Association of Automobile Manufacturers (CAAM) data on 2014 China EV sales ranking direct from ChinaAutoWeb, A Guide to China's Auto Industry.

    http://chinaautoweb.com/2015/01/2014-ev-sales-ranking/

    Jose, this data shows a very different number for KNDI (only 1,285 vs your 11,307) but matches your BYD Qin, BYD e6, Zoyote and BAIC numbers exactly.

    What do you think?


    2014 EV Sales Ranking
    January 14th, 2015

    Sales of plug-in electric vehicles (PEVs) soared 324% last year to 74,763 units, according to China Association of Automobile Manufacturers (CAAM). Production reached 78,499 units, 4.5 times that in 2013. Automakers in the country rolled out a total of 48,605 pure-electric models and 29,894 plug-in hybrids, while sales of the two types of EVs jumped to 45,048 and 29,715 respectively. Among all the PEVs sold last year, 71% are sedans (two- or three-box), 27% buses, 1% trucks.

    Dong Yang, Secretary-General of the auto association, projected that the Chinese market of PEVs would double in size to 150,000- 200,000 units in 2015.

    The list below only covers plug-in electric passenger cars built in China. The BYD Qin and Roewe 550 EV are hybrids, while all the other models are all-electric.

    Rank / Model / 2014 Sales

    1. BYD Qin: 14,747
    2. Zotye E20 (Zhidou E20): 7,341
    3. BAIC E150 EV (EV200): 5,234
    4. BYD e6: 3,560
    5. Geely-Kandi Panda EV: 1,285
    6. SAIC Roewe 550 PHEV: about 1,000
    7. JAC iEV: about 1,000
    8. Venucia e30: 582
    9. Chey eQ: 542
    10. Zotye T200 EV: 200

    ReplyDelete
    Replies
    1. It´s the Geely-Kandi Panda EV model, not Kandi manufacturer, the 11.307 units include the Geely-based Panda EV AND the 2-seater-Smart-look alike Kandi EV.

      Delete