Saturday, January 31, 2015

UK Full Year 2014 (Draft Edition)

Going Up

Outlander PHEV dethrones Leaf Edition

Apart from the Leaf and Outlander PHEV numbers, i don't have accurate data for the UK, but the numbers were so high, that i just had to publish something.

Some 14.000 plug-ins were sold last year in the UK, not only it has shattered the previous yearly record to bits (The previous record was around 4.000 units), but it also rose the UK to the fourth largest EV market in Europe, surpassing Germany(!). As consequence of this, the EV Share made an historic jump to 0,56%, miles above the 0,16% recorded in 2013.

Besides the sudden sales surge, the big news in 2014 was the brilliant and somewhat unexpected career of the Mitsu Outlander PHEV, shooting right to Number One in its debut year, with 5.370 units, outselling the perennial leader (#1 since 2011) Nissan Leaf, which, despite doubling sales, couldn't resist the tidal wave made by the plug-in SUV.

This dutch-like performance of the Outlander made the UK the third largest market for Mitsu's SUV, only behind Japan and Holland, while at the same time made the UK's PHEV share double from 22% in 2013 to 47% now.

Looking at the top positions in general, we can see a majority of new models filling up the top spots, while the two resistants from 2013 saw their sales double, which is a good sign for the upcoming months.

Looking for 2015, the top two will continue to run for #1, while the EV market as a whole will continue to grow, although with slower growth rates. I'm predicting some 19.000 units in the end of 2015, what do you think?

PlUK    2014    2013%'13Pl
1Mitsubishi Outlander PHEV5.370N/A391
2Nissan Leaf4.0511.81229N/A
3
4
5

BMW i3 e)
Renault Zoe e)
Tesla Model S e)

1.274
1.016
658

94
378
N/A

9
5
4

12
4
N/A








e) Estimate

Source: smmt.co.uk; samochodyelektryczne.org

9 comments:

  1. 1016 ZoƩ for 2014
    http://jomomag.blogspot.fr/2015/01/what-car-awards-renault-zoe-takes-2nd.html?m=1

    ReplyDelete
    Replies
    1. The 1,016 figure is correct, up 169%, YOY meaning about 378 Zoes were sold in 2013. Check here: http://www.westovergroup.co.uk/renault/news/westover-renault-zoe-what-car-award/

      Delete
  2. Jose, according to my counts if the UK passed Germany, then it's now #3 in Europe after Norway and France, rather than #4. Not so?

    Thanks for all the amazing work, Assaf

    ReplyDelete
    Replies
    1. About 20K registered in Norway (new cars only, 23K with used imports), 15K were registered in the Netherlands and France (including vans), 14.5 in the UK and 13K in Germany. Therefore, it is #4 EU market.

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    2. Check Dutch registrations here: http://www.rvo.nl/onderwerpen/duurzaam-ondernemen/energie-en-milieu-innovaties/elektrisch-rijden/stand-van-zaken/cijfers

      Delete
  3. With 2,2k on average for the last 4 months, a growing market and a political will to increase the levels I wouldn't be surprised if UK would get above 30k in 2015.

    19k seems like a very cautious prediction.

    ReplyDelete
  4. UK seems to do fine, 512 BEV and 1203 PHEV according to this article (http://www.businessgreen.com/bg/news/2394293/electric-car-sales-accelerate-into-2015)

    Greetings

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. Hi Jose. Full UK cum sales up to 2014 were recently published by AutoExpress, I hope this might be helpful to adjust your estimates. For example, i3 sales for 2013 + 2014 totalled 1,534 units, your estimate is a bit low!
    See here:
    http://www.autoexpress.co.uk/car-news/consumer-news/91339/uk-5000-electric-car-grant-to-run-out-in-months

    ReplyDelete