Saturday, January 31, 2015

Europe December 2014

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Zoe Steals the Show Edition

With 11.000 units sold last December, some would say that the European EV market was down 40% regarding the same month last year and that would be due to lower gas prices and this would be the sign of a struggling 2015 for plug-ins in Europe.

Yes, numbers can be played that way, but remember that at the time, sales highly were inflated by the Dutch year end rush, if we take that abnormal number (14.197) off, last months result is actually the best EVER in Europe, contributing for a yearly sales jump of 49%, ending at just a smidge over 100K units (100.060, to be more exact, which could be even a bit higher as some markets don't break sales by fuel source). Not bad for a struggling niche, eh?

Looking at the monthly models ranking, the Renault Zoe delivered an astonishing result (2.538 units), performing a new Personal Best and a Year Best for a single model, while at the same time reaching #1 for the first time since June '13.

Tesla also impressed, with 1.477 units, its best result since March, while in #6 we have another Renault, the workhorse Kangoo ZE had its best month since September '13, selling 582 units, underlining a perfect month for the french brand.

PlModelSales  
1
Renault Zoe
2.538
2Mitsubishi Outlander PHEV1.488
3Tesla Model S1.477
4Nissan Leaf1.285
5BMW i3646

On the YTD ranking, the Model S is up one position to #4, relegating the BMW i3 to #5 (And to think that the german hot-hatch was still #3 last October...), but we have to move to the second half of the ranking to see more last minute changes, with the Audi A3 e-Tron rising two positions to #19, while the Kia Soul EV climbed to #23.

Breaking the ranking by segments, PHEV's were totally dominated by the Outlander PHEV (The #2 Plug-in Hybrid was the Volvo V60 Plug-In, only #7 in the ranking!), while the Leaf collected the BEV trophy, the Rock-Steady (7 consecutive months on the 300/400 area) VW e-Up! won the A-Segment, the Zoe was revived just in time to recover the B-Segment title, the Leaf was the best selling C-car, while in the LCV's, the Renault Kangoo ZE revalidated the title, but the Nissan e-NV200 has been giving a fight lately, so we can see interesting developments here in the near future.

Looking on the Manufacturers ranking, Mitsubishi won the Best-Seller Trophy, relegating the previous leader, Renault, for #2, while Nissan ended in #3, only 300 units behind its Alliance sister.

Looking into 2015, i would see a slower growth rate, with total sales reaching probably the 120-something-thousands, while in the models ranking, the top positions will continue without major surprises, with Top Five models continuing their close run, with the Golf GTE possibly surprising the current status-quo at some point.

PlEuropeDec.2014%'13Pl
1Mitsubishi Outlander PHEV1.48819.980203
2Nissan Leaf1.28515.275151
3Renault Zoe2.53811.231112
4Tesla Model S1.4779.49397
5BMW i36468.810912
6Volkswagen e-Up!3685.450511
7Volvo V60 Plug-In3415.09954
8Renault Kangoo ZE 5824.19745
9Volkswagen e-Golf3353.3283N/A
10Smart Fortwo ED4522.72639
11Renault Twizy1812.346210
12Nissan e-NV200 / Evalia3782.3002N/A
13
14
Bolloré Blue Car
Toyota Prius Plug-In
100
42
1.170
899
1
1
16
8
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
BMW i8
Opel Ampera
Mitsubishi I-Miev
Porsche Panamera Plug-In
Audi A3 e-Tron
Citröen C-Zero
Peugeot iOn
VW Golf GTE
Kia Soul EV
Goupil
Peugeot Partner EV
Ford Focus Electric
Citröen Berlingo EV
Porsche Cayenne Plug-In
Mercedes B-Class ED
Renault Fluence ZE
141
51
40
24
103
10
22
198
125
40
11
0
14
56
43
1
885
832
674
636
618
606
594
534
468
451
309
203
187
169
150
105
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
N/A
15
14
21
N/A
12
18
N/A
N/A
17
22
24
N/A
N/A
N/A
19

TOTAL11.108100.060






10 comments:

  1. Could 2014 world sales be in the 330000? That would be a big move from 210000 last year! Thanks for the infos/stats!

    ReplyDelete
    Replies
    1. Check the piece World Top 20 December 2014, it seems you are right, total sales for 2014 went north of 300K! See the comments also.

      Delete
    2. USA 120000
      China 74000
      Japan 32000
      Europe 100000
      Canada 5000
      South Korea 1000
      Australia 1000
      all other countries ?
      World = 333000

      Delete
    3. The numbers in china for light vehicles (Vans, SUV's and passenger cars) are smaller than the 74K, that number includes buses and other heavy-duty vehicles.

      Delete
  2. Nice. What is the EV share in 2014 for the whole Europe? Thank you!

    ReplyDelete
    Replies
    1. With 120000 in the usa, 75000 in china, 32000 in japan and 100000 in europe, it looks like Europe has 30% of world market shares!

      Delete
    2. With 100k out of 12,1 million sales in Europe the share is about 0,83%. It shouldn't be hard to reach above 1% in 2015. What's really important is that the big markets are waking up (Germany, UK, France). It would be nice to see something start happening in Italy and Spain which are 4th and 5th by a margin.

      Delete
    3. I'm not too optimistic regarding Italy, as for Spain, with the worst of the economic crisis behind, i think they will start to grow significantly.

      Delete
  3. Great job! Thank you for all your time and effort to give us great stats.

    ReplyDelete