Friday, January 30, 2015

Portugal December 2014


"Oh Sunny Day...."

BMW i3 Triumphs in Record Year Edition

There were 39 EV's sold last December, mounting the full year sales numbers to 362 units, a 39% improvement over the previous record, placing the EV Share at 0,25%, not that far away from last year performance (0,23%), but this apparent inconsistency is explained by the two digit growth of the general market.

Looking at the models ranking, the BMW i3 is the new Sales Darling, succeding two Renault-Nissan Alliance cars (Leaf in 2010 & 2011, Twizy in 2012 and 2013) on the Top Spot, this is a remarkable performance, considering that the BMW i-Line is only sold in two dealerships (Lisbon and Porto), which makes me think that they appeal to urban consumers, that wish the latest cool stuff. Yes, electric cars are beggining to be cool and not just some weird thing that only tech nerds and tree huggers love...

The Nissan Leaf dropped to the YTD Second Place, with 60 units, with the Renault Twizy in Third, while in #4 we have a surprise, with the Mitsu Outlander PHEV registering an impressive performance, the best ever for a Plug-In Hybrid, with 39 units and 11% share. This year PHEV's have grown significantly in Portugal, with their share now at 25%, when in the previous year they had only 9%.

Looking at LCV's, the Nissan e-NV200 managed to tie with the chronical leader Renault Kangoo ZE, both with 12 units. With Nissan actively promoting the Evalia / e-NV200, Renault will have to react if it wants to keep the leadership in this market niche.

In the manufacturers ranking, Renault (25% Share) revalidated the Best-Seller title, just edging out BMW (24%) in Second, while Nissan stayed in #3, although not too far behind the top two, with 20% Share.

PlPortugal
Dec.
2014
%
Pl '13
1BMW i347220
7
2Nissan Leaf46017
3
3
4
Renault Twizy
Mit. Outlander PHEV 
3
5
44
39
12
11
1
N/A
5Renault Zoe7349
5
6
7
8
8
8
11
12
13
14
15
15
15
18
18
20
20
20
Smart Fortwo ED
BMW i8
Porsche Panamera Plug-In
Nissan e-NV200
Renault Kangoo ZE
Volkswagen e-Up!
Toyota Prius Plug-In
Porsche Cayenne Plug-In
Volvo V60 Plug-In
Volkswagen e-Golf
Mitsubishi I-Miev
Porsche 918
Opel Ampera
Peugeot Partner EV
Citroen Berlingo EV
Peugeot iOn
Kia Soul EV

1


3
4

4
1
2

1




17
13
12
12
12
10
9
7
5
3
3
3
2
2
1
1
1
5
4
3
3
3
3
2
2
1
1
1
1
1
1
0
0
0
6
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
9
N/A
8
N/A
N/A
2
N/A

TOTAL39362100

Source: ACAP

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