Germany December 2014

Zoe Excels Edition

Unlike the General Market, the German plug-in market is rich on surprises, and this December proved it: The Renault Zoe simply obliterated the previous sales record (311 units, Smart Fortwo ED in October '13), by selling 433 units, making it the sixth(!) model to win the monthly Best Seller trophy in 2014.

Tesla also had a good result (165 units), beating its personal best in teutonic lands, but the second spot went for the VW Golf GTE, with 195 units (A new PB), which seems to have a warmer welcome than its all-electric brethren. 

In #5 we get something of a disappointment, the BMW i3 only sold 103 units, its worst result of the year.

Pl	Model	Sales
1	Renault Zoe	433
2	Volkswagen Golf GTE	195
3	Smart Fortwo ED	170
4	Tesla Model S	165
5	BMW i3	103

Looking at the YTD ranking, the Renault Zoe benefitted from its unexpectd result to rise another position, ending the year in #3, with the Model S also rising in the last month to #6.

Looking at individual yearly performances of the Top 3, the BMW i3 won the Best Seller title in its first full year on the market, with 2.231 units, the Smart Fortwo ED dropped to Second, with sales down 35%, but it is still an interesting performance, considering that a new Generation Fortwo started to be sold a couple of months ago. In third There's the first foreign model, the Renault Zoe, wich was runner-up in 2013, but on the positive side, it has sold almost 50% more cars than in the previous year.

On the manufacturers ranking, BMW ascended to the Top for thwe first time, with 20% share, followed by Renault (16%) and VW (15%). As for the previous title owner, Smart, it dived in to the Fourth position, losing 20% share (12% in 2014 vs 32% before).

Pl	Germany	Dec.	YTD'14	%	'13 Pl
1	BMW i3 *	103	2.231	17	5
2	Smart Fortwo ED	170	1.589	12	1
3	Renault Zoe	433	1.498	11	2
4	Volkswagen e-Up! e)	61	1.354	10	9
5	Mitsubishi Outlander PHEV	84	1.068	8	N/A
6	Tesla Model S	165	814	6	8
7	Nissan Leaf	24	812	6	3
8	Volkswagen e-Golf e)	50	601	5	N/A
9	Renault Twizy e)	15	573	4	4
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32	Audi A3 e-Tron BMW i8 Volvo V60 Plug-In Volkswagen Golf GTE e) Porsche Panamera Plug-In Toyota Prius Plug-In Mercedes B-Class ED Mitsubishi I-Miev Opel Ampera Porsche Cayenne Plug-In Mercedes S500 Plug-In Nissan e-NV200 Renault Kangoo ZE Peugeot iOn Citröen C-Zero Porsche 918 Ford Focus Electric Volvo C30 Electric Kia Soul EV Chevrolet Volt Volkswagen XL1 e) Renault Fluence ZE Citröen Berlingo EV	48 39 27 195 21 22 20 8 16 21 7 14 1 1 2	460 400 394 362 161 152 127 122 117 99 68 42 33 30 29 28 19 17 14 11 8 3 1	3 3 3 3 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0	N/A N/A 11 N/A 16 N/A N/A 10 6 N/A N/A N/A N/A 13 7 N/A 14 N/A N/A 15 N/A 12 N/A
	TOTAL	1.551	13.237	100

* - 52 Bev + 51 Rex

Source: kba.de

e) Estimate