Monday, January 19, 2015

Germany December 2014


Zoe Excels Edition

Unlike the General Market, the German plug-in market is rich on surprises, and this December proved it: The Renault Zoe simply obliterated the previous sales record (311 units, Smart Fortwo ED in October '13), by selling 433 units, making it the sixth(!) model to win the monthly Best Seller trophy in 2014.

Tesla also had a good result (165 units), beating its personal best in teutonic lands, but the second spot went for the VW Golf GTE, with 195 units (A new PB), which seems to have a warmer welcome than its all-electric brethren. 

In #5 we get something of a disappointment, the BMW i3 only sold 103 units, its worst result of the year.


PlModel
Sales  
1Renault Zoe433
2Volkswagen Golf GTE195
3Smart Fortwo ED170
4Tesla Model S165
5BMW i3103

Looking at the YTD ranking, the Renault Zoe benefitted from its unexpectd result to rise another position, ending the year in #3, with the Model S also rising in the last month to #6.

Looking at individual yearly performances of the Top 3, the BMW i3 won the Best Seller title in its first full year on the market, with 2.231 units, the Smart Fortwo ED dropped to Second, with sales down 35%, but it is still an interesting performance, considering that a new Generation Fortwo started to be sold a couple of months ago. In third There's the first foreign model, the Renault Zoe, wich was runner-up in 2013, but on the positive side, it has sold almost 50% more cars than in the previous year.

On the manufacturers ranking, BMW ascended to the Top for thwe first time, with 20% share, followed by Renault (16%) and VW (15%). As for the previous title owner, Smart, it dived in to the Fourth position, losing 20% share (12% in 2014 vs 32% before).

PlGermanyDec. YTD'14%'13 Pl
1BMW i3 *1032.231175
2Smart Fortwo ED1701.589121
3Renault Zoe4331.498112
4Volkswagen e-Up! e)611.354109
5Mitsubishi Outlander PHEV841.0688N/A
6Tesla Model S16581468
7Nissan Leaf2481263
8Volkswagen e-Golf e)506015N/A
9Renault Twizy e)1557344

10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32

Audi A3 e-Tron
BMW i8
Volvo V60 Plug-In
Volkswagen Golf GTE e)
Porsche Panamera Plug-In
Toyota Prius Plug-In
Mercedes B-Class ED
Mitsubishi I-Miev
Opel Ampera
Porsche Cayenne Plug-In
Mercedes S500 Plug-In
Nissan e-NV200
Renault Kangoo ZE
Peugeot iOn
Citröen C-Zero
Porsche 918
Ford Focus Electric
Volvo C30 Electric
Kia Soul EV
Chevrolet Volt
Volkswagen XL1 e)
Renault Fluence ZE
Citröen Berlingo EV
48
39
27
195
21
22
20
8
16
21
7
14


1



1

2


460
400
394
362
161
152
127
122
117
99
68
42
33
30
29
28
19
17
14
11
8
3
1

3
3
3
3
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0

N/A
N/A
11
N/A
16
N/A
N/A
10
6
N/A
N/A
N/A
N/A
13
7
N/A
14
N/A
N/A
15
N/A
12
N/A
TOTAL1.55113.237100

* - 52 Bev + 51 Rex


Source: kba.de

e) Estimate

3 comments:

  1. I thougt the New smart ed comes later than the ice Version ( mid next year?). And i read that the i3 had some problems regarding Produktion of carbon. Maybe thats a reason why they sold a little bit less.
    Greetin

    ReplyDelete
  2. Do we know the total EV share in DE ? regards ;-)

    ReplyDelete
    Replies
    1. Yes, we do, 0.44% Share, double of what it had in 2013 (0.23%).

      Delete